Logo / branding cost...
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- hektor9110
What I've found in my many years designing is that, I've bumped into clients that come from a very bad experience with bad designers ex. (brett bash) that probably charged them $500 for a project worth some much more. Later, after evaluating their project they are shocked after finding out how much this sort of projects really costs. In other words designers charging really cheap for their services will negatively affect the rest of us in the long term.
- duhsign0
^times they are a changing my friend : ) Funny enough it was that job where I realized I wasn't charging enough. I think that was fair pricing but the client was a huge pain and I put in way more time dealing with them than I should have. Plus I have plenty of work right now, supply and demand or something like that : )
- Amicus0
@sub.
It isn't only the value of the logo/brand in relation to the size of the company, but how often it is going to be used, and in how many different ways.
The local mom and pop store isn't likely to use a logo on a billboard, tvc, exhibition signage etc. etc., but a multinational company likely would.
Even if their is no direct correlation in value between a logo and the companies size, there IS some kind of a fuzzy relationship if you will. You could never break it down realistically, but it's there.
Not to mention the fact that identity work isn't based on just the hours you put in doing it, but the training, experience and innate skill of the designer.
- Amicus0
Forgot to mention the fact that almost every designer I know undercharges small business because they are nice guys and want to see them succeed.
- sublocked0
Look - I get what you're saying...I just don't agree.
Some of it makes a bit of sense, but 80% of what you're arguing seems designed to price gouge someone. Feels dirty to me.
It's not like I'm freaking out because I make a ton of money. I'm a one-man software shop that supports myself + the occasional freelancer. I'm the little guy ;)
- Fax_Benson0
If you're designing an identity for a multinational with millions of potential customers, there's a bit more work involved than if you're designing an identity for a one man start-up. It's fairly obvious. Asking the size/revenue of the setup isn't an unreasonable question.
- Amicus0
@sub
Being a little guy, you are probably already getting a brilliant deal.
Price gouging implies they have no choice. Of course they do – they can always go elsewhere, as there many designers around – but many of the smaller, cheaper shops couldn't handle the complexities of an identity job for a multinational firm.
Good business is often about being able to gauge the price the client is willing to pay, and then charging slightly less than that. If the work is good and the price was right then everyone goes home happy.
- and sorry for throwing your post off topic a littleAmicus
- Sinov0
Heh, I have worked on a redesign of an iconic national brand that's been around for over 30 years. It took care and research to change it enough to make it new but keep the same aesthetic. We worked (two senior designer) on it for aprox 6 months and went through over 20 focus group meetings where they evaluated public's response to our multiple concepts. The business they do is over 180 million a year. Now would you charge them 5K for a re-brand? Hmmm.... It really does depend on the size of the client company and the size of the design firm doing the re-brand.