Logo / branding cost...
- Started
- Last post
- 29 Responses
- Sinov0
Heh, I have worked on a redesign of an iconic national brand that's been around for over 30 years. It took care and research to change it enough to make it new but keep the same aesthetic. We worked (two senior designer) on it for aprox 6 months and went through over 20 focus group meetings where they evaluated public's response to our multiple concepts. The business they do is over 180 million a year. Now would you charge them 5K for a re-brand? Hmmm.... It really does depend on the size of the client company and the size of the design firm doing the re-brand.
- Amicus0
@sub
Being a little guy, you are probably already getting a brilliant deal.
Price gouging implies they have no choice. Of course they do – they can always go elsewhere, as there many designers around – but many of the smaller, cheaper shops couldn't handle the complexities of an identity job for a multinational firm.
Good business is often about being able to gauge the price the client is willing to pay, and then charging slightly less than that. If the work is good and the price was right then everyone goes home happy.
- and sorry for throwing your post off topic a littleAmicus
- Fax_Benson0
If you're designing an identity for a multinational with millions of potential customers, there's a bit more work involved than if you're designing an identity for a one man start-up. It's fairly obvious. Asking the size/revenue of the setup isn't an unreasonable question.
- sublocked0
Look - I get what you're saying...I just don't agree.
Some of it makes a bit of sense, but 80% of what you're arguing seems designed to price gouge someone. Feels dirty to me.
It's not like I'm freaking out because I make a ton of money. I'm a one-man software shop that supports myself + the occasional freelancer. I'm the little guy ;)
- Amicus0
Forgot to mention the fact that almost every designer I know undercharges small business because they are nice guys and want to see them succeed.
- Amicus0
@sub.
It isn't only the value of the logo/brand in relation to the size of the company, but how often it is going to be used, and in how many different ways.
The local mom and pop store isn't likely to use a logo on a billboard, tvc, exhibition signage etc. etc., but a multinational company likely would.
Even if their is no direct correlation in value between a logo and the companies size, there IS some kind of a fuzzy relationship if you will. You could never break it down realistically, but it's there.
Not to mention the fact that identity work isn't based on just the hours you put in doing it, but the training, experience and innate skill of the designer.
- duhsign0
^times they are a changing my friend : ) Funny enough it was that job where I realized I wasn't charging enough. I think that was fair pricing but the client was a huge pain and I put in way more time dealing with them than I should have. Plus I have plenty of work right now, supply and demand or something like that : )
- hektor9110
What I've found in my many years designing is that, I've bumped into clients that come from a very bad experience with bad designers ex. (brett bash) that probably charged them $500 for a project worth some much more. Later, after evaluating their project they are shocked after finding out how much this sort of projects really costs. In other words designers charging really cheap for their services will negatively affect the rest of us in the long term.
- sublocked0
^ Looks like you've upped your rates from a year ago ;)
- duhsign0
I charge 125 per hour. Then I figure out how much time they need/can afford. Then I add in all of my "service" fees and any other fees. I charge a lot more to work with idiots, cheapskates, d-bags and a-holes. Then I add my bonus to it and send em an estimate. Much of my estimate though is based on how big of a pain in the arse they will be and how much actual work I will need to do. Typically its double the work for idiots and a-holes.
- gramme0
identity and I read from the same pricing manual. ;)
- h&fj fairly well kerned.bumdrizzle
- Damn right. Or maybe Klim. ;gramme
- sublocked0
When I was freelancing I wouldn't have gotten any work if I asked every client how much their company made, then adjusted my hourly rate depending on their answer.
What kinda shit is that?
- if you did $1k of work that brought another company a cool billion would you still think the same?Amicus
- That point is debatable...sublocked
- The thought that identity is directly related to income is downright laughable.sublocked
- then set everything in Arial and don't bother with good identity design if it has no value then.Amicus
- Stupid argument. It's not that it has "NO VALUE". Obviously I see the value if I'm asking this question.sublocked
- What a childish way to have a debate. Grow up.sublocked
- sublocked0
I find it kind of comical that some of you are suggesting the rate changes in step with a company's revenues.
It's not like the research or effort is any different. o_O
- yes, but the value of the effort is different. Why just trade time for money when the value is higher?Amicus
- That point is debatable...sublocked
- good point amicushektor911
- nicely putkingsteven
- detritus0
What's YOUR turnover?
- Better?detritus
- WTF does "turnover" mean?sublocked
- The number of employees I hire and fire? That kinda "turnover"???sublocked
- turnover = revenue here in the UKdetritus
- or, indeed, the other way around.detritus
- Oh, it means something completely different here in the USA.sublocked
- Occasionally it refers to
hot apple pastries too.
*shrugs*detritus - i think he means "turn around" - time frame. but not sure.akrokdesign
- sub thought you meant turnover of staff. detritus meant turnover of cashola.dMullins
- mmm... pastriesscarabin
- sublocked0
^ I could have done without the first condescending paragraph, thanks.
- scrap_paper0
If you are not ready to properly invest in your company identity just buy some $50 template logo. Or do it in Arial by yourself.
If you are actually considering having it done properly don't budget less then $5k and about 2-3 months. Min.
- identity0
if you're a one-man digital office - and it's for you, I'd charge you 4,500-5,500 which includes 2-3 options, two rounds of revisions, final output and color palette. It does not include the cost of the typeface used.
- timeless0
600 to 600,000