Logo / branding cost...
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- Amicus0
Forgot to mention the fact that almost every designer I know undercharges small business because they are nice guys and want to see them succeed.
- sublocked0
Look - I get what you're saying...I just don't agree.
Some of it makes a bit of sense, but 80% of what you're arguing seems designed to price gouge someone. Feels dirty to me.
It's not like I'm freaking out because I make a ton of money. I'm a one-man software shop that supports myself + the occasional freelancer. I'm the little guy ;)
- Fax_Benson0
If you're designing an identity for a multinational with millions of potential customers, there's a bit more work involved than if you're designing an identity for a one man start-up. It's fairly obvious. Asking the size/revenue of the setup isn't an unreasonable question.
- Amicus0
@sub
Being a little guy, you are probably already getting a brilliant deal.
Price gouging implies they have no choice. Of course they do – they can always go elsewhere, as there many designers around – but many of the smaller, cheaper shops couldn't handle the complexities of an identity job for a multinational firm.
Good business is often about being able to gauge the price the client is willing to pay, and then charging slightly less than that. If the work is good and the price was right then everyone goes home happy.
- and sorry for throwing your post off topic a littleAmicus
- Sinov0
Heh, I have worked on a redesign of an iconic national brand that's been around for over 30 years. It took care and research to change it enough to make it new but keep the same aesthetic. We worked (two senior designer) on it for aprox 6 months and went through over 20 focus group meetings where they evaluated public's response to our multiple concepts. The business they do is over 180 million a year. Now would you charge them 5K for a re-brand? Hmmm.... It really does depend on the size of the client company and the size of the design firm doing the re-brand.
- dbloc0
I do really cheap logos.
- timeless0
600 to 600,000
- identity0
if you're a one-man digital office - and it's for you, I'd charge you 4,500-5,500 which includes 2-3 options, two rounds of revisions, final output and color palette. It does not include the cost of the typeface used.
- scrap_paper0
If you are not ready to properly invest in your company identity just buy some $50 template logo. Or do it in Arial by yourself.
If you are actually considering having it done properly don't budget less then $5k and about 2-3 months. Min.
- akrokdesign0
incl. brand guidelines? incl. the whole brand? (stationary set...etc)
- sublocked0
^ No stationary. Just logo + color scheme. I'm a digital only company I have no use for stationary.
- akrokdesign0
^
so, you're the client.
- Douglas0
- People were charging that much in 2001 for a web site? Where was I? Oh yeah, getting $25/hr :(sublocked
- Wow, $5000 for a logo in 2001?formed
- they missed a 0digdre
- 5-12k for annual revnue under a million. a million isnt that much to be charging 50k for a logo.Douglas
- y'all know remember what happened to the economy at the end of 2001 right?randommail
- And I have been undercharging the whole time...organicgrid
- boat0
£ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ - 1930
£ £ £ £ £ £ £ £ - 2011
- sublocked0
^ I could have done without the first condescending paragraph, thanks.
- detritus0
What's YOUR turnover?
- Better?detritus
- WTF does "turnover" mean?sublocked
- The number of employees I hire and fire? That kinda "turnover"???sublocked
- turnover = revenue here in the UKdetritus
- or, indeed, the other way around.detritus
- Oh, it means something completely different here in the USA.sublocked
- Occasionally it refers to
hot apple pastries too.
*shrugs*detritus - i think he means "turn around" - time frame. but not sure.akrokdesign
- sub thought you meant turnover of staff. detritus meant turnover of cashola.dMullins
- mmm... pastriesscarabin