pwc rebrand
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- Amicus0
I can't help think that the logo is really just the logotype and the small red rectangle.
I love the rebrand, but saying the logo is all those rectangles filling the page/screen is just a PR stunt brilliantly carried off.
That being said, I hope pwc does wildly well and manages to help bring the value of design to the attention of more upper management and executives who are holding the purse strings too tight.
- VikingKingEleven0
the animated version is nice.
http://www.fastcodesign.com/1662…
- monospaced0
I have to say, it's a great system to work with. The environmental applications are very interesting, the activated logos are versatile, and we're working on how to push the boundaries of these new guidelines moving forward.
- And, after a long process, we hired another US Designer to our team.monospaced
- utopian0
clusterfuck of nothing®
- fadein110
clearly thinking about how it will work in motion (see website) but its another huge jump from a recognised brand... is this the new trend in branding - huge jumps? Surprised in such risky times.
- raf0
It's not like they are selling to mass market. Their client base wouldn't pick their old logo from a lineup.
- imnotaplumber0
So last year: http://www.underconsideration.co…
- fadein110
yep I'm sorry if this is old - was just interested in seeing what people think on here as everyone is so vocal.
- fadein110
"Even though the logo didn’t get high marks and plenty of commenters went WTF about what the icon stood for, the overall identity represents one of the most drastic redesigns all year and in a category — global corporations — that is notoriously conservative and difficult to create something beyond a wordmark set in a sans serif and colored blue. The old logo was pathetic, even if some “liked” it. It had to go. And in its place we got an extremely refreshing and vibrant identity that adapts so nicely to dozens of different communication materials. Not only does Wolff Olins deserve credit for executing this but PwC for adopting and implementing it."
- d_rek0
comparing the two on a strictly formal basis the old logo is a little more lively and displays much more character typographically. Unfortunately it feels rather dated - I recall seeing a collection of typography from the 1960's and 70's and seeing many similar treatments.
However, without the context of motion, the new logo is both obtuse and unattractive. I almost think that the PWC could stand on it's own without the abstract shape above it.
- fadein110
I really like it when applied and in motion - super-fresh for often stale accountancy profession in times when very few trust these types anyway - good work!
Thanks for all the feedback.
- uan0
that is going from unique to replaceable
...I hope they animate the color pattern and have some nice jingle going with it for this modern world
- 74LEO0
I wish I could have bbeen there for every second of the development of that weird shape with all the overfapping rectumangles.
- scarabin0
the fuck is that dirty orange shit?