pwc rebrand
pwc rebrand
Out of context: Reply #8
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- fadein110
"Even though the logo didn’t get high marks and plenty of commenters went WTF about what the icon stood for, the overall identity represents one of the most drastic redesigns all year and in a category — global corporations — that is notoriously conservative and difficult to create something beyond a wordmark set in a sans serif and colored blue. The old logo was pathetic, even if some “liked” it. It had to go. And in its place we got an extremely refreshing and vibrant identity that adapts so nicely to dozens of different communication materials. Not only does Wolff Olins deserve credit for executing this but PwC for adopting and implementing it."