Chevy Runs Deep
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- Miguex0
^
depends on the car, the problem & the mechanic
- akrok0
“Chevy runs deep” isn’t a tag line – it won’t appear in every ad for a Chevrolet product, U.S. marketing chief Joel Ewanick said, confirming information from sources. For instance, ads for the Volt extended-range electric vehicle will continue to use the “more car than electric” theme, Ewanick said.
GM made the ads with Goodby, Silverstein & Partners, which won the Chevrolet account in May and is opening an office in the Francis Palms building downtown. Jeff Goodby, co-chairman and creative director for the agency, said the ads will solve two prior Chevrolet marketing problems: focusing only on the past, or forgetting Chevy’s legacy while talking too much about car and truck features.
“It’s such a deep, wide, connected brand in America,” Goodby said of Chevrolet. “All things being equal, Americans want to buy Chevys. And we have to put them in that position.”
- monNom0
what's that saying? "still waters run deep"?
I gather they must mean that chevy is sinking, and is very near to crush-depth.
- albums0
It doesn't seem to be increasing sales, but it is saving advertising money.
Under New Marketing Direction, Will Chevy Keep 'Runs Deep'?
http://editorial.autos.msn.com/b…Once rivals, 2 ad agencies team up to build Chevy brand across globe
http://www.freep.com/article/201…Small Talk: Ad exec Todd Grantham talks about Chevrolet's marketing message
http://www.detroitnews.com/artic…