Chevy Runs Deep
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- albums0
It doesn't seem to be increasing sales, but it is saving advertising money.
Under New Marketing Direction, Will Chevy Keep 'Runs Deep'?
http://editorial.autos.msn.com/b…Once rivals, 2 ad agencies team up to build Chevy brand across globe
http://www.freep.com/article/201…Small Talk: Ad exec Todd Grantham talks about Chevrolet's marketing message
http://www.detroitnews.com/artic…
- akrok0
Goodby, Silverstein & Partners - deep!
- prophet0
It's too bad GM products don't 'speak for themselves'. Instead of plucking at America's heartstrings with fancy taglines, hoping to reboot the love affair, they should simply focus on building quality products. That's it. (*a message from captain obvious)
- monNom0
what's that saying? "still waters run deep"?
I gather they must mean that chevy is sinking, and is very near to crush-depth.
- akrok0
“Chevy runs deep” isn’t a tag line – it won’t appear in every ad for a Chevrolet product, U.S. marketing chief Joel Ewanick said, confirming information from sources. For instance, ads for the Volt extended-range electric vehicle will continue to use the “more car than electric” theme, Ewanick said.
GM made the ads with Goodby, Silverstein & Partners, which won the Chevrolet account in May and is opening an office in the Francis Palms building downtown. Jeff Goodby, co-chairman and creative director for the agency, said the ads will solve two prior Chevrolet marketing problems: focusing only on the past, or forgetting Chevy’s legacy while talking too much about car and truck features.
“It’s such a deep, wide, connected brand in America,” Goodby said of Chevrolet. “All things being equal, Americans want to buy Chevys. And we have to put them in that position.”
- Miguex0
^
depends on the car, the problem & the mechanic
- NaN0
you wouldn't want an auto mechanic working on your motorcycle. some situations require a specialist while others more a generalist, or someone with broader skill sets
- sorryNaN
- happens all the time for peeps who thinks they work at google.akrok
- i don't work there. I don't have a website either :(NaN
- what! no site? what do you do? designer? programmer? lawyer?akrok
- bike and auto mech? lol.akrok
- bike enthusiastNaN
- is your bike orange?akrok
- no black, why?NaN
- it'as like this
http://home.comcast.…NaN - '82 thoughNaN
- akrok0
deep lies, maybe. they says a 1000 people switch to Chevy every day.
- akrok0
i got it...
CHEVY RUNS DEEP....IN YOUR POCKET.
- akrok0
Don't call us 'Chevy', GM tells Chevrolet employees in bid to save brand
- Miguex0
- Wait, they tried to use a Ford fucking Focus as KITT?soundsinsilence
- they did a 2 episode tv show about itMiguex
- < AT least that what focus should be. and not some 4 door shit.akrok
- The new Kitt was a mustang, not a focus.ETM
- bingo, ETM.akrokdesign
- hahahahahah Fucking retards, a ford focus for fuck sake, hahahahapillhead