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Chevy Runs Deep 2626 Responses
Last post: 1 year ago | Thread started: Oct 27, 10, 5:24 p.m.
- akrok
“Chevy runs deep” isn’t a tag line – it won’t appear in every ad for a Chevrolet product, U.S. marketing chief Joel Ewanick said, confirming information from sources. For instance, ads for the Volt extended-range electric vehicle will continue to use the “more car than electric” theme, Ewanick said.
GM made the ads with Goodby, Silverstein & Partners, which won the Chevrolet account in May and is opening an office in the Francis Palms building downtown. Jeff Goodby, co-chairman and creative director for the agency, said the ads will solve two prior Chevrolet marketing problems: focusing only on the past, or forgetting Chevy’s legacy while talking too much about car and truck features.
“It’s such a deep, wide, connected brand in America,” Goodby said of Chevrolet. “All things being equal, Americans want to buy Chevys. And we have to put them in that position.”

- Dog-earOct 27, 10, 7:27 p.m. – Permalink
- turnleftonpapuga


- Dog-earOct 28, 10, 9:55 a.m. – Permalink











