logo crit...
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- mydo0
There is some quality in there, and a couple of ducks.
my advice wouldn't be don't show them to your client all in one page.
16 page pdf with 10% radial gradient background. mmmmmm
- studderine0
they look like department store logos. is that what you were going for?
- your mind is distracted by the JC.mydo
- my mind is distracted by the typography. looks very department store.studderine
- it was my first thought as well.rodzilla
- especially #9jaylarson
- mydo0
if i was the client i'd want number 14. maybe go to the meeting already wearing a t-shirt with it on.
- watchamakalit0
@mydo will do...@studderine rebranding of the old logo.
- mikotondria30
It seems like you're orbiting a couple of strong ideas but not getting them dead-center, they look like logos, rather than being logos. It's a tough brief, for sure, mass market, north american, got to be distinct yet totally acceptable and conformist...
I would keep pressing on with the technique and mindset that you've got at the moment, and it will gradually crystallise. I don't think it needs any device or illustration, the color differential and the fact that that JC is distinct both conceptually and linguistically from Whitney is enough to allow a distinct typeface and color treatment to announce the brand..
You just need the perfect face, at the perfect weight, spend hours kerning it and days getting the perfect color. Keep it as simple and clean and wonderful as is possible.
Only show them this :)
- Amicus0
We can help you better if we have more context.
What exactly is this rebrand meant to achieve?
7, 9 and 11 all look weak compared to the current brand.
1, 2, 6, 7, 13 and 16 all look as if they are transitioning towards dropping the JC.
- blogger0
I like most of them.
- instrmntl0
I like car icon stuff (wrench, steering wheel, etc). There's some about 12 and the rim that I like. One thing is they all just seem sort of generic with no character. If that's what you're going for, then they work. Otherwise, I'd try to find a font and logo that really fit the personality. I think one should be able to look at that logo and know immediately if its a high end automotive place, an all american one, maybe a foreign or exotic one. If your logo drove a car, what would it drive? What music would be its theme song?
- I meant generic in a good way, if that makes sense.instrmntl
- mydo0
^ i find if you spend all that time getting just 2 or 3 perfect, you show to the client, and then they say "oh great! but can you do a version in a modern font"
- @ mikotondria3mydo
- ah you need to train your client to listen :)mikotondria3
- d_rek0
I dunno. Maybe figure out what you're trying to communicate and communicate it? You are sort of running the gamut of choices here. If i were you I would whittle it down to 2 or 3 concepts - keyword: concepts, not explorations, but forms that are meaningful and communicate something. All of these are rather generic. They're not bad, mind you, just sort of... directionless.
I think it would help to do some more research and conceptual development (mind mapping, word associations, etc) and dig deeper than literal associations if you're going for a logo that relies on an icon.
If going typographic consider type-forms that resonate with the intended audience or have a deeper connection to the company and/or it's values.
- tredesigns0
1, 2, 14.
- desmo0
foreal?
- maikel0
- the type and the logos are not very well connected, if you want to go for it try to make them speak the same language (stroke types and weigths).
- instead of catalogue fonts try editing them, making them something less generic.
- KERNING is important.
- never show your client more than 3 options unless you want a miserable life.for all the rest,
http://www.goodfuckingdesignadvi…
- ali0
I think the JC and the Whitney need to be the same weight like 14 or 12. Don't mind the speedometer device in 1 if worked better. Maybe if you dropped the star in no.12 and made the C the speedometer then fixed the kerning and typeface
- Continuity0
Out of the lot of them, 14 stands out for me. It's good and solid, although - in your shoes - I would see if a similar treatment for 'everything automotive' could be done as in #4. I think doing something similar would help anchor the whole thing (also, I think those speed lines are a touch dated).
As mydo and maikel have said, though, max 3 options, all on different slides. Bunched up like this makes it difficult to exmine each on its own merits without the others interfering.
- Also, what I like about 14 is that it's free of car metaphors.Continuity
- pillhead0
3 not bad
- oey0
the last one I like it because it's clean. no reason else. but you need a logo there.
- doesnotexist0
start in black
- hilchev0
3rd is ok
- oey0
they seem american enough most of them