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- dMullins
Working on the design for a client site at the moment. I have two approaches, one of which was speculative creative as part of our initial pitch.
I was hoping that perhaps I could get some valuable insight from the Qoob as to where issues might lie, because I'm getting very negative feedback from my team about the re-design (I'm sure you can guess which is NOT the spec design). I have to give a detailed rationale for changes (improvements in my opinion) tomorrow morning. The problem is, I have a TON to do between now and then, and I admit that I could use some help here due to a lack of time.
One thing I am aware of that needs to be improved is the overall saturation––I need to work in more green elements. Anything else? Anything positive? Negative?
I really appreciate any and all feedback, and for helping me with this.
- baseline_shift0
Seems a bit busy. Any way to put some of this content on other pages. There is too much going on for me to pick one thing and read it. More breathing room for the different elements might also help this a bit.
Try simplifying the type, too. No reason for 2 differnt serif faces, IMO. Also, try the smaller copy in a simple sans. Might clean things up a bit.
- dMullins0
I would agree that there is a lot of content, but that is unfortunately a strategy I have been given (to stuff as much of this above the–arbitrary–fold as well. That is not something I have any control over, and have to design to.
With the "Why Tallgrass Beef Is Better For..." module, I've tried to unburden the eyeflow by airing this module out and removing it from a boxed-in approach.
- vitamins0
On the first layout above, i'm liking the subtile details and gradients. Logo is good, client needs to be more attractive, and I'd use a san serif font for the sub nav. It does look a bit complicated on the top layout.
I like the layout of the second one, but the two elements on the left and right are fighting each other for attention.
- TheBlueOne0
Not sure about the layout, but I'm now going to get a burger for lunch...
- Dancer0
Structure feels more considered in the first one.
Orange is rank though. I would just use tat as a minimal Highlight colour
- SlashPeckham0
really nice - i like no.2 - here is what the user sees in the first 5 seconds
http://imageupper.com/i/?S020001…- as you can see the user sees most of the features you've designed here - nice 1 :)SlashPeckham
- Interesting tool - feng-gui.comd_rek
- yes i use it whenever i hit an inspiration wall (man that sounds cheesy)SlashPeckham
- dyspl0
I like the 1st one.
I bet on the following client feedback"
we like the option 2, but with the structure and colour of the version1.
maybe add some purple since our office is in purple and we like this colr as well.
We're close to the result, thanks.ps : coud you add a little more pop to the design? we need people to actually think we are the cooler grass beef provider.
ps2 : we would like to see the result with a more modern webfont, like some sort of computer font, since we plan to launch our new beef with a taste of 2.0 in it (tagline from the ad agency we work with)
"- This is actually completely incorrect. This is by far one of the best clients I've ever worked with.dMullins
- Internally, at my agency, is where some of the issues lie on this project.dMullins
- glad to hear. I've worked with a few good ones ( amazingly thy're also the ones who pay the most and fastest)dyspl
- This is certainly the case here. Everything about this client is pleasant!dMullins
- TResudek0
Color palette is not doing you any favors. I think the bottom section is working well with the dark brown and Bill M'F'in Kurtis but the orange gradients are not doing it. I would go lighter on the top and use orange to punctuate (like Dancer said). Maybe change out that green a little too... The Orange and Black is looking really cheap and it hurts the hierarchy of the elements.
- ukit0
As others mentioned, these are way too busy. There's no main focal point/ call to action on either design, instead where I'd expect it in that middle area you're introducing two or three elements of equal weight. I think you need to get rid of the competing messages and focus on one for the home page.
Also, why is the logo different between the two? In both cases, I don't think it fits the rest of the page so if the logo design is still up in the air I'd take a look at that (separately from the rest of the comp). Just setting it in a normal slab serif that matches the rest of the page (instead of that square font) would help a lot.
- The logo is different because we've updated it as part of our marketing initiatives for the client.dMullins
- bulletfactory0
As stated above - I think the hierarchy of importance could be better defined. I'm not sure what I'm looking at, or what I should be looking at. The visuals are interesting, but might need some more unity. the rounded box sticks out as odd, where you might just use a square box and set them off with different border colors.
- dMullins0
I need to clarify that the content that lives above the fold is set in stone. I've tried to use different visual devices in both iterations to try and mold this information into something easy to read.
The lead PM on this is attempting to give equal importance to the module item (on the left in both iterations), and the rotational deck of offers/info. There is going to be nothing I can do to fight against this.