CP+B outsourcing on Crowdspring...
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- superalbie0
I got this incredible idea, maybe I should participate. It could mean lots of free exposure and be great for my career... <— LOL at that comment hehe
- ukit0
http://brammofan.wordpress.com/2…
"In May, Brammo spent nearly $18,000 to win an auction on eBay. It won the company access to 40 interns from advertising agency Crispin Porter + Bogusky."
Sorta makes you wonder what the 18k went towards. 40 interns and they can't design a logo?;)
- Coffeemaker0
their brief is just typically the odd-thinking of a marketing guy trying to "understand" an audience. Which doesn't make sense. An audience is comprised of picky individuals, who have their own values and ideas about buying and riding a motorcycle. "inclusivity" and "community" is interesting for a social center or a cultural initiative, for a motorcycle, how eco-friendly and not macho (speed specs?) it may be, this doesn't make sense at all. Riding a cycle is always an individual experience.
The fact that they don't like where Tesla went with their logo says more about Brammo's desperation for image than the quality of the product itself, which could sell itself well, regardless the idea behind the logo.
Tesla is also in a completely different league, their cars are cool (be it somewhat pricey), well worth it though considering power, speed and range they offer.
I see where Brammo is heading though, they want this thing to be used in cities, towns and suburbs, for short range distances. BUt weren't Vespa's (and the like) also built for this idea (minus the eco-bit?).
Vespa is hugely popular. Does their logo say community and inclusivity though? In Amsterdam you'll see a gazillion Vespa's for instance, yet each owner feels they are different for owning a Vespa in whatever unique colour or option package they choose..
Maybe they should be looking more at catering the individual instead of not wanting to have a "green eco image" yet aspiring to be "inclusive" and "community" driven. Because in times like these that seems more like a desperate idea to be accepted by the market than to inspire individuals to feel different and exclusive for riding an electric motorcycle.
BUt that's just my 2 pence, eh?
- In the brief they say that they _do_ like where Tesla went with their logolukus_W
- i can't read briefs..Coffeemaker
- Nostradamus0
"Riding a cycle is always an individual experience." - Coffeemaker
LOL, tell that to Harley. They'll laugh in your face. 99% of the success of that brand was built upon the backs of a community of owners (HOG). Fuck have you ever even ridden a motorcycle? If you had, you'd know it's common etiquette to wave to other cyclists as you pass by, as a show of solidarity. There is a TON of community among motorcycle owners. it's cult like even. Sturgis? Come on...
This is why designers get paid peanuts (or nothing, thanks to crowdspring and spec work). You all glued to your monitor so much you become short-sighted and insular.
- hey your little sister told me to tell you that she want her pink vespa back. lol.akrokdesign
- noiseisthis0
do their interns get paid?
- PonyBoy0
nooooooooooooooo!
- akrokdesign0
if its really so, it's sad, sad, sad.
- mightyj0
crowdspring = tons of wasted hours.
- __TM0
I'm so going to twitter this
@FalseGodffs
- OSFA0
hahaha 5timuli.... made me laugh
"conjures up feelings of nausea and disgust as much as “root canal” and “Microsoft PowerPoint.”"
- utopian0
CP+B + Brammo = Lameo
- __TM0
"all the work is custom designed and assembled by hand"
fuck off- by kids? lol.akrokdesign
- or...our interns? lol.akrokdesign
- same thing. never mind. lol.akrokdesign
- akrokdesign0
an other thing, if now that client won the bid on ebay and was going to get their work done by cp+b inters. which now, won't.
talk about a "ebay" rip off.
- akrokdesign0
- < you have click on it to see it.akrokdesign
- Nope, doedn't work.schjetne
- monNom0
if any logo competition deserved to be bombarded with explicitly pornographic entries, it is this one.