SyFy
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- must_dash0
SyFy, how do you pronounce that?
- Kiggen0
Very nice Gradiate.
I'm so jealous at such an assignment...- Yeah, not bagging on the work. Well done for what it is. Just the idea itself is fucking moronic.TheBlueOne
- what wait where?Kiggen
- TheBlueOne0
*now determined to go home and spend the next three days rereading some vintage Asimov and Clarke and Dick just to get the ick off from this rebrand
- harlequino0
Yeah Gradiate I caveat my previous comment with that you guys have done top notch work, given the gig.
Just as a fan/creator of the genre, it ruffles my feathers sumptin fierce.- Yes. 100% agreed.TheBlueOne
- Cool. Understandable.gradiate
- ukit0
When it was called SciFi it seemed all nerdy...now that it's SyFy I'm totally cool w it!
- *points replica Greedo blaster a ukit
"pew pew"harlequino - Han shot first.TheBlueOne
- *points replica Greedo blaster a ukit
- designbot0
Agreed, Gradiate you guys do some stellar work. Nobody is saying anything bad about the actual design work.
- TheBlueOne0
"It's about going beyond SciFi content and the image that SciFi brings in people's minds. - Gradiate"
I would think that being the Science Fiction channel one would want, I don't know, "Science Fiction" to be brought to mind when one thinks of the channel.
You know. Light Sabers, matrixes, jedis, heroic astronuats, hot green space babes, crazy super smart computers, death rays, curiousity, exploration, mystery, heroic narrative arcs, crazy psychedlic possibilities. Fucking space ships. Huge ones. Sharks with lasers on their heads. Dark dystopias.
All fucking cool. Very fucking cool. Cooler than anything else anywhere. Why wouldn't you want to think of these things?
Because some 58 year old corporate ex-jock douchetard thinks of his high school days beating up the kid form the tube radio club and says "Yeah, that kid was a loser..."
Dumb. Fucking dumb.
- 100% absolutely agree.exador1
- There's no market for it. Market too small. Need to attract a mass market. Trying not to turn people offKhurram
- with nerd connotations. Market researchers decided the market market.Khurram
- The nerd connotations are in your mind, not in the marketplace. Look at the fucking numbers scifi generates.TheBlueOne
- exador10
I think the branding and identity work is pretty nice....no problem there...good work etc....
i seriously question the notion of a channel that was supposedly devoted to science fiction distancing it's self from science fiction.
that seems not only misguided, but insulting too....I'm a science fiction fan. have been my entire life. And as for girls or women not being 'into it'....well...it was my mom that got my older brother and i hooked on sci-fi when we were kids...so the idea of changing the identity to appeal more to women....i dunno....seems kinda like they're ashamed of being a channel devoted to sci-fi....
which leads me to wonder why they made the channel in the first place....if you don't dig science fiction, and you're a big mucky muck at that channel, my suggestion would be to leave, start a new one called, i dunno....'quirky girl friendly' channel or something....and leave sci-fi for sci-fi fans....
- harlequino0
I'd say this is on par with the porn channel airing shows about (legit) massage techniques and panel shows about relationships. Total weenie shrinker.
- Not that you would know anything about that...juhls
- Not at all.
*shifty eyesharlequino
- designbot0
Yes I don't think being into scifi has the stigma attached to it that it once did. And even if it does to some folks, they (the scifi channel) still need to know and cater to their actual audience. It's all a bit too presumptuous.
- Douglas0
Those abstract logo id's are great and Proud does brilliant broadcast work combining design and motion much more to my liking than the flashier, more illustrative motion shops. That said, we've all seen minimal 3d incorporated into the live action environment and representing some sort of science fiction narrative for some time now. I'm not if this rebrand pushes this idea in any new and exciting direction. When I see the street ads for the past few months of the cityscape with Syfy floating above, it does not make me excited for what is new about the network. For some reason actually, it always strikes me as an ad for a stockimage company like GettyImages or something. The logo is nice, and the typeface I like better seeing it on the Proud site as a new typeface more than incorporated into the overall design. Overall it's a refreshing change of look from the old, and I'm excited to start using it's elements as we work on a lot of SciFi promos.
- TheBlueOne0
Eleven of the top forty highest grossing movies of all time are unarguably science fiction genre flicks.
http://www.movieweb.com/movies/b…
If you want to stretch your definition a bit and include comic book movies (Batman, Iron Man, Spiderman, etc..) and Harry Potter / LOTR fantasy light under that genre then your odds only increase.
What? Did just weird, albino, Klingon cosplay Amiga 64 using geek boys who jerkoff to Uhura somehow manage to generate all that cash? Huh?
Why is there this persistent myth that sci fi is for weird geeky social outcast people when all the obvious fucking empirical evidence just disputes it, utterly and completely.
- Ffs, we're not all albinos.harlequino
- Well, that's true.TheBlueOne
- MrDinky0
SciFi to me seem old and very 50s.
SyFy seems more modern progressive embrace of technology and what used to be considered a domain of the nerds.
Nerds are loved and proclaimed as icons and giants of the industry. A one with out understanding of technology is dated and old fashioned or old fiction themselves.
To others who are nostalgic to the idea of SciFi, which is a shortened form of Science Fiction, should consider the idea of progressive change that is happening in our methods of communication in short unusual forms.
SyFi bring intrigue to the each character and yet when put it together, it clicks with association of SciFi. It's fun yet has a mystery about it.
The graphical work is good. But it doesn't speak Science Fiction. You change the SyFy with Channel 4, you couldn't tell the difference. Maybe more Science Fiction like ideals maybe injected. It is modern but without that character of the unknown.
- well said. the point is that it's an interchangeable identity. it looks nice but could be for anything.jabblon
- juhls0
Don't think this new branding idea will be affecting any lives though...
- TheBlueOne0
"...should consider the idea of progressive change that is happening in our methods of communication in short unusual forms."
As I suspect Orwell would say to this, "fucking bullshit". It's not nostalgia or "gee look at these young kids today with their damn twitters and shortened crazy syntax". It's just sloppy and half assed IMHO. What's next? Will CNN become the "NWS CHNNL" because that's "progressive" with "modern syntax"?
- MrDinky0
Don't you believe that english language changes from generation of our time?
- Sure does, but you want cocaine riddled marketing execs to be in charge of it?TheBlueOne
- I think its up to us to decide. People get confused, they will change it back.MrDinky
- version30
i think syfy is the crazy dance they do in the bay area
- Khurram0
There's no market for it. Market too small. Need to attract a mass market. Trying not to turn people off with nerd connotations. Market researchers decided the market market.
- Right. 11 out of the top 40 grossing movies of all time isn't a mass market.TheBlueOne
- era4O40
Congrats, Proud! Nice work!