Pepsi rebrand?
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- MrOneHundred0
This is so bad it’s funny.
- It looks like the kind of thing I was doing 12 years ago when I had NO FUCKING IDEA!!!MrOneHundred
- you were WAY ahead of your time!Greedo
- NotByHand0
Every single element is a complete aesthetic disaster... I have no idea what demographic would be compelled to buy Pepsi based on this new look. I honestly hope this incredible misjudgment of a re-branding effort will have severe negative consequences for everyone involved.
- Goatlamb0
cute. another chalet logo. D+
- matt310
My first reaction was.. this must be some type of student project work. Is this real? Terrible if so.
- mia_free0
I LIKE IT!!!!!!
- akrokdesign0
"This is so bad it’s funny" - MrOneHundred
HAHA...so true. this might be the dead of pepsi.
- neferiu0
I can't wait till it catches on and all you guys start designing logos just like it.
- i think world peace would happened before that.akrokdesign
- Invalid0
I've gotta say, they're far more attractive than the cans they've got here in AU. I'm talking about the ones with the Spades, Clubs, Diamonds, Hearts. Those things look like student work at best.
The current Pepsi type typeface is pretty ugly aswell.
I suggest we embrace change.
- TheBlueOne0
This sums up my feelings on this:
""Brand" is a distraction from the main game, which is doing great stuff for customers and staff. Pissing about in Brandland is a good excuse not to really get to grips with the stuff you need to get to grips with, and it tends to lead you off into "communications" rather than actually doing something.
"Brand" perpetuates the myths we like to hold tight to, about the power of marketing and communication - sometimes when you hear brand folk talk, they seem to imagine they are sorcerers and magicians, weaving binding spells and illusions. More often than not, they like to use military metaphors. The truth of course is that mostly were neither of these things and have a marginal effect at best."
- OhYeah0
terrible idea of having 3 logos.
- akrokdesign0
yeah, what's up with the 3 logos. is the whole pepsi art department on drugs or what....hey dude, let's like do like 3 logos...wooo. that's rare!
- a_iver0
pepsi's always been ugly, at least as long as i remember. i guess that's what you get when you screw around with pop artists.. a shit load of regret and self-mutilation. pepsi is the emo child of the soft drink world.
- gramme0
That's not half bad—it's all bad.
- t_rock0
good googily it's bad
- STRIPPERS0
MTN dew? Lazy bastards no wonder kids can't spell. Pepsi got robbed on this re-design. There's some elements that are decent but smileys?... Really now come on.
- JG_LB0
must. kill. lincoln.
- jaylarson0
kerning on sierra sucks, and they could've stayed with similar typeface. but overall, it's good for what it's worth. it's a soda pop junkie machine.
- nikdaum0
I think the Pepsi logos look a little like pale midriff spilling over pants.