logo critics
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- 27 Responses
- blingy0
Needs more bling
- detritus0
Middle right, bottom three are my faves.
- Studiospooky0
Hey, is thread about jewellery?
- BonSeff0
top right cuz i likes big ol jewreees
- Randd0
instantly familiar
- capn_ron0
Far right second or third down.
- kona0
you should number these so it's easier. :)
- gadg3tg1rl0
3rd column from the left, 3rd down.
(fix the kerning)Lose the glow on whatever one you choose.
- Studiospooky0
seventh up from row three, base right.
- monNom0
they don't say 'flawless' to me... maybe a bit more restrained? ala tiffany or debeers?
they kinda look like hotel logos.
- Studiospooky0
Yeah, you're right MonNom, I'm changing my preference...
four down from line six, upper two, next to the one by the side on the opposite edge.
- dbloc0
is that really how they spell jewelry?
- just answered my own question.
http://en.wikipedia.…
dbloc - Wondering the same thing...skwiotsmith
- just answered my own question.
- invisiblechamber0
regarding what a logo needs there is not a logo yet. putting the decoratives away the serif font is a good choice. whether the diamond is expedient at all depends on the clients offer. if that stone is necessary then make it tiny and definetly not upside down as in the upper right version. anyway i'd prefer a pure typographic solution focusing on flawless. make it flawless. quasi.
- skwiotsmith0
I'm not sure about any of these. Despite the glow (which you should lose period), I won't really show any of these to a client. They are good starts, but I'm not seeing the idea of 'flawless' anywhere here.
None of the logotypes are allowing the words to 'breathe.' Open up your letterspacing and ditch the heavy sans-serif type.
The only logo that is really coming close to anything is the bottom left, but it's boring. Use that as your starting point.
- NewElpaso0
are you compressing 'flawless'??
dont!
open up the tracking. (ie look at logos like - Sisley, Marc Jacobs, Bally, De Beers, Bulgari, Smythson of Bond Street)
also try adding quirks to the word to show that i couldnt just rock up and type 'Flawless' out and get the same result.
ie (flip a V upside down to make the A (or use the 'delta' sign) look at House Luxury fonts for an idea.)
also for something 'Flawless' the kerning is oh so slightly flawed
- 98328923980
jesus christ stop using glows on logos. have you thought about form and shape first..? can you use the glow everywhere? what would the logo look like on a white background? any idea?
- jed0
I agree, these logos look like there are some good starting points. The glow needs to be removed. Take a look at other brands and take cues from timeless masters like Saul Bass, Milton Glaser, Herb Lubalin, etc to see what effective logos are doing well. Often it means the most simple solution or finding a visual pun within the name, or type lock up. Be very mindful of your kerning. I've noticed already in your studies the huuuuge gap within your "A" and "W". Remember that your kerning is key. If the selected logo gets blown up large, those gaps are magnified.
- horton0
sorry i know this is a totally unhelpful comment, but who calls their jewellery company "flawless" ?!?
- Flawless Jewelry do...!Studiospooky
- i only bought flawed jewellery recently..9832892398