New PacSun Site
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- jevad0
and it took you 7 months to do that?!
damn
- jevad0
yeah I noticed that the other day.
50 usability studies?! How many did you really do - and what was your process?
have to say that graphically I think it is rather weak .
Links and menus are all over the place.
The mix and match is bloody confusing, and also, if you will allow me, pretty lame.
I do however, like the way you have done the shoes section, although after all is said and done, you cannot choose to sort by a specific colour, price-range, or company.
These are all issues that would ahve been flagged if you had done proper user research.
User Experience = poor.
- 2cent0
god i hate pacsun... the cdn equivalent is west49... unfortunately they are a necessary evil as more and more core skate shops go belly up.
on the C1RCA front... its always spelt all caps with a "1" not an "i" and i don't know here you got the image for the MA207 blk/red but its wrong... the MA207 has a "C" stripe on the side, not a C1RCA icon.
just thought i should let you know.
- jbeddoes
http://www.pacsun.com
New online campaing launches at PacSun Design and development was done entirely inhouse over the course of 7 months.
We conducted approximately 50 usability studies and based much of our new design and development on that research.