Ford site on Macromedia's Showcase today
- Started
- Last post
- 30 Responses
- DeviceUnseen0
umm...
typical is 6-8 weeks with 3-4 full time resources with 2 client check points.
I don't understand how they did that in 30 days but congrats to them. Those days must have been sleepless and the resources must been very talented and pulled lots of double duty.
- CyBrainX0
That's what they told me but don't you think that is a sarcastic way of saying "Don't ask me questions that will only help you compete against us."? I'm assuming it is. Three people doing all of that in a month, WITH all the 3d?? Yeah, they are very competent, but I don't think anyone's that good.
- mnty0
I wasn’t going to jump in but there seems to be a lot of misinformation surrounding the development of this project, so, i’m here to set the record straight.
I directed this project from start to finish for Ford’s agency in Detroit. The entire project from concept to completion took about 4 months. The 3D was created in London - directly from Ford engineering CAD data. These data files were roughly 20 gigabytes in size. Pretty intense stuff. The animation and render process took about 6 weeks. Upon completion, the TGA files were sent to 2 Advanced for timing corrections and additional touchups.
The green-screen shoot for Rick Titus happened here in Detroit. The footage was then sent to 2 Advanced for touch-ups and integration.
All visual design, flash animation and sound design was done by 2 Advanced. They were honestly the glue that brought all of these separate components together and made them work as one distinct piece. I work with 2A quite a bit and have nothing but good things to say about them.
As far as the cost, I won’t say exactly how much, but I will say it was more than anyone has mentioned here.
- robotron3k0
2Advanced does some pretty stuff, unfortunately they struggle with bad IA, bloated files that take forever to preload (and looking at the target market, the bubbas who own pickups are most likey of the dial-up nature and probably don't have patience for bells n whistles) and, when left to design a stand alone site without 3D/Chrome/Flash its a bit anti-climatic... I'd say with all those involved, video, design, etc, the site probably cost upward in the neighborhood of 750k (USD).
Still not a bad considering the market right now...
- Mimio0
Mnty,
JWT subcontracts Rare Medium?
- mnty0
hahaa, Rare Medium, in the market for a new air-conditioner? Seriously now, it's great to work for someone who actually has clients.
- Mimio0
Yeah, it's all defunct. Most of the larger Ann Arbor firms have reshuffled too.
- Blueman0
Hey mnty.. great job with the site.. Is NPFC your company? or do you work for them? Did for come to you and then you took care of the rest?
- mnty0
thanks Blueman. NPFC is a collective of musicians that i am a part of. we've been recording music together since '97. i also did the site. flash video is fun as hell!
during the day i'm the Multimedia Director at J. Walter Thompson in Detroit.
- 4cY0
AMAZING!