verizon logo
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- lvl_130
so awful.
- 20020
I thought it was joke
who did the redesign?
- bklyndroobeki0
- sad.2002
- says pentagram in the article?monNom
- https://www.youtube.…utopian
- oh yeah it does say Pentagram2002
- Man that is way early for April 1st. Am I right? Guys? That's not real right? Please!ETM
- could of used some tracking and kerning.utopian
- just a lil bit.
yeah Nom, oops pentagram!bklyndroobeki - Should have kept the red zShenanigansTV
- just a little bit less shitdocpoz
- ^ hahabklyndroobeki
- I'm feeling that new joint.dirtydesign
- juanluisgarcia0
looks like a cheap knock off of a target brand or something
- pinkfloyd0
The checkmark feels too squeezed horizontally.
- 20020
speaking of which, it has a new site
- 20020
PAULA SCHER got her wish on designing the Verizon logo
"I wish I had designed the Verizon logo because I hate it so much. I hate it because it doesn't have much respect for its audience. The hyperactive "z" is supposed to connote energy and, I assume, connectivity. The poor "z" was so afraid that its public wouldn't notice that it was energetic, that it went out and got all dressed up in red and added a lengthy gradation on its exaggerated lower stroke. But that wasn't enough. The poor thing has to wear a big red check mark for a hat. Why? Doesn't it know that it's overdressed?
The whole design looks like it was the result of a pile of indecisive internal meetings where an enormous committee ran rampant, suggesting interventions that would make the logo look active. What a shame. I like Verizon as a company more than AT&T, who invariably jack-up my iPhone bill. Verizon deserves a smarter logo."
- 20020
But she didn't design it
"Verizon is trying to communicate simplicity, reliability and focus on the customer," said Michael Bierut, partner and designer at Pentagram, the shop that designed the new logo."The logo they came up with 15 years ago is complicated, and is used inconsistently."
Mr. Bierut said the new look was designed the way it was so that it could be simply reproduced on large and small scales, online, on trucks, in print and everywhere else. The new look will be accompanied by a new tone of voice from Verizon, and the goal is to have a friendlier and livelier appearance.