The disunited states of advertising

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  In Britain it's seen as a creative industry. In America it's the sound of cash tills that counts. Peter York analyses a cultural divide.

  "Viewed from commercial America, British advertising looks like something bent out of shape by a culture so consumed with embarrassment it can't look a salesman in the eye when he's making a pitch, particularly if that pitch is laden shoulder high with emotion - love of country, family or God."

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