Kerry is Apple, Bush is Bud-Light

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http://www.landor.com/index.cfm?fuseaction=cNews.news&storyid=329&g=1200&year=2004
  • DutchBoy

    "Mapping Bush and Kerry to well-known product and corporate brands reveals how each candidate is viewed and suggests brand strategies each can employ to potentially sway the critical undecided voter group,"

    DutchBoy
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