Custom LR Defender Branding
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- canoe
New client is looking to brand a company that specializes in making considerable upgrades to LR Defenders - kinda like Chelsea Trucking Company.They are U.S. based, owned by a guy originally from England. A small portion of their business will be "walk ins" who want the company to customize a vehicle for them. But the majority of income will be from their "showroom" of modified, bespoke Defenders.
Issue: He mentioned a hybrid logo with both British and American nuance. Aesthetically there's nothing wrong here, but when it comes to branding...
• Why add American? I believe the reason is that it may be "appealing to the base country"?
• But, if someone can afford a 200k car, won't they respond to a brand that is perceived as more exclusive?
It's tough to work without data. Like if he would've come to me and said, I surveyed 1,000 people in our demo and they believe American cars are quality made and deserving of, etc, etc, then I'd be totally on board with the brand direction.
- canoe0
Wouldn't the British/American logo also suggest that the custom work they do is primarily if not only for British or American makes?
- hans_glib0
whatmakes a logo "british" as opposed to "american"?
- nothing unless it has national and cultural motifscanoe
- The British version had a extra 'U'. So colour vs color, lougo vs logo, etcrobotinc
- More Gill Sans I suppose.Wordsworth
- Less 3D bezelsChimp