End of agencies?
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- Hayoth-8
I started this thread a while back. Feel free to continue the contribution.
https://www.qbn.com/topics/75095…
But yes, it's a value question and do they want to take on salaries, taxes, people management etc. And it seems they do.
Why wouldn't they?
The in-house teams won't develop all of the content though so they will have a small network of small shops that all participate on certain functions like events, superbowl, product design, etc.
- pr2-22
I kinda see the same within my world of filmmaking. The past few high-end commercials i've shot the brief was to make it look "home made." No problem, but then at some point those people will realizes (as many already have) that "home made" can be gotten for WAY less then say $100k/shoot day. That said i think it's pretty naive of those guys to assume that what gets views is content's "homemade-ness." If you consider that you get to skip a youtube ad after 4 seconds it takes MORE expertise not less to get the views and the in-house teams simply don't have the intellectual resources to push the idea. I have few friends who run inside teams in med-size businesses and despite good ideas there is always something missing (that shows in limited viewership their content gets). Please don't misunderstand me, i'm not saying that agencies necessarily deliver quality content/ideas but in my experience they DO have access to higher caliber of talent and being the middle man they get to milk their clients.