End of agencies?
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- freedom2
All good companies already have in-house teams. As people get more social media savvy, even the small guys realize the benefit of design and are starting to build teams to manage IG accounts. And then they realize they can just hire someone to do everything.
- pr2-22
I kinda see the same within my world of filmmaking. The past few high-end commercials i've shot the brief was to make it look "home made." No problem, but then at some point those people will realizes (as many already have) that "home made" can be gotten for WAY less then say $100k/shoot day. That said i think it's pretty naive of those guys to assume that what gets views is content's "homemade-ness." If you consider that you get to skip a youtube ad after 4 seconds it takes MORE expertise not less to get the views and the in-house teams simply don't have the intellectual resources to push the idea. I have few friends who run inside teams in med-size businesses and despite good ideas there is always something missing (that shows in limited viewership their content gets). Please don't misunderstand me, i'm not saying that agencies necessarily deliver quality content/ideas but in my experience they DO have access to higher caliber of talent and being the middle man they get to milk their clients.
- i_monk
A few months ago an agency I'd worked with years earlier shut down and relaunched as some sort of newfangled tech/ad/consultancy, hoping to get ahead of a trend the owner sees: clients taking their work in-house and away from agencies.
I didn't think much of it, I don't really pay attention to the business side of design etc. But today I saw Honda has done the same thing – https://www.marketingweek.com/20… – and complaining their previous agency was basically taking them to the cleaners.
What do you think? Is the agency model doomed?