NIKE EVOLVES

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http://www.theembassyvfx.com/nike_movie_02.html
  • mobius

    Nike and Wieden + Kennedy USA have come up trumps again with another beautiful spot for the brand, directed by Neill Blomkamp. The animated ad, Evolution, does as its title suggests and tracks the history of Nike's Air Zoom Huarache 2K4 trainer.
    Blomkamp, co-owner of Embassy Visual Effects who produced the ad, used multiple technology to create the evolving effect, and apparently no Nikes were hurt in its making...

    mobius
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