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What are the basic rules any advertising campaign should follow?
Rule 1: Don't suck.
Know what you are selling.
Sometimes you are not exactly selling a product
It could be an emotion, life style, sense of security.
Location, location, location
No wait, that's something else.
Engage the audience.
Persuade them to do something.
Rules for what?
Day to day operations, clients, internal mantra, creative, AM, producing, design?
Also, holy shit.
Make that logo fucking huge
Always powder your nose before a creative brainstorm
And then steal someone else's idea
Is it a short term marketing campaign with specific sales/busines goals?
Is it a long term branding campaign to improve market position?
understand your audience and communicate effectively
1) Get a junior to do it.
2) Burn them out.
Quite trying to creat viral
The ONE TRUE RULE to advertising as a whole, is Always Be Closing on the next client. The day you win a new client is the same day you start losing them.
At the end of the day, just keep your patron happy for as long as you can, while you try to land a replacement. Trust me, that is exactly what they're doing too. The average Marketing VP lasts for only 2 years, before they're replaced. A new VP usually means account review; sometimes with the incumbent, sometimes without.