Boring SEO Question
- Started 11 years ago
- Last post 10 years ago
- 17 Responses
- fate2
SEO is such a waste of time.
This is coming from someone who developed our company's SEO strategy, pitches it to clients, and has to implement and track it on an ongoing basis.
I am the snakeoil salesman.
The amount of time, energy, and money that is invested in SEO could be better used in other ways.
- Good SEO doesn't take much time to implement, some firms may push it to the limit unnecessarily,moldero
- when that extra time/effort could be put towards Social Media which is just as important, if not more depending on the clientmoldero
- your right, it does need to be followed up, but if its setup right initially, the clients primary focus for SEO is the new content they put upmoldero
- and if their in a saturated niche, its all about finding those unsaturated sub-nichesmoldero
- SEO's not a scam, it's just common sense. Although a lot of people flat-out lie about how useful they are in this sphere..detritus
- trooperbill0
@moldero theres no evidence to suggest removing www will increase your rankings. there was a roumer last month that https would be viewed more favourably but no evidence to support this either. for social to work you need opengraph and twitter cards in your head otherwise it doesnt hook the campaigns together with your site
- http://https:// and http://www. are viewed as duplicated content I thought.mekk
- ^ true, thats why you kill those, you need to reroute everything to which ever one is your preferencemoldero
- @trooper, the https thing is what google said theu were going to favor due to security and crap, maybe it just hasnt been implemented yet,moldero
- but that is the direction google announced they are going to go withmoldero
- moldero0
- < these are sitelinksmoldero
- I do more SEO than anything elsemoldero
- that sites on its way out btw, im replacing it with another concept and url, too bad, its SEO's dominatemoldero
- correct me if 'm wrong, you can only wait for google to add sitelinks to your site manually, right?mekk
- yup, but your SEO's have to be strong before they even consider itmoldero
- fate0
It's high energy, highly complex, always changing, never ending bullshit.
Clients eyes glaze over the moment you say "algorithm" or "monthly average search volume"
- mekk0
I'd like to add some points to my list above:
- Use HTTPS everywhere (SSL)
- Use the canonical URL Tag
- Create sitemap.xml
- Upload sitemap.xml, best via google webmaster tools
- Use Google PageSpeed https://developers.google.com/sp…
- Get a powerful server for fast loading times
- Use Google Analytics to track your success and see your deficits
- detritus0
“there was a roumer last month that https would be viewed more favourably but no evidence to support this either.”—trooperbill
This wasn't rumour, this was an official announcement to encourage a transition. it's just not a heavily-weighted consideration. Yet.
- And mobile will be a significant factor by end of month. I would assume https plays a bigger role if you're an ecommerce website.rootlock
- detritus0
Uh oh. I five up, no way I can compete.
- domacle0
Thank you both!
- trooperbill0
^ not new
- mekk0
^ If you have done most of the points here correctly and you still don't get some results then
- your site is only a week old, let it grow
- your content is written very badly
- your competition is very hard and full of $Maybe you can share your project so we can have a look at it seo-wise?
- trooperbill0
no. devs will NEVER implement SEO correctly... theres too much emphasis on completing the task as quick as possible and not enough emphasis on doing things right... theres more to technical SEO than meta data and keywords
- moldero0
google doesnt use keywords anymore.
if your using WP use the yoast plugin.
I dominate SEO's with that shit.
1 of my sites just got sitelinks the other day.also, kill your www, use only http:// or https://
the goog sees using www and http:// and https:// as 3 urls (weird yeah) so force http:// on your url using .htaccess
in coming and outgoing links are a big deal
so are internal links (like wiki does)intergrate you site with social sites like FB, G+ <ESPECIALLY G+ (because google duh), and tw'A'tter and tumblr, within these networks, the sheeples will share that shizzle helping you create mass incoming links to your site.
googlewebmaster tools is your friend
- bing and yahoo still uses keywords, but who uses that shit?
keywords are now key phrasesmoldero
- bing and yahoo still uses keywords, but who uses that shit?
- fate0
mekk, I've done it all. I've had success with SEO.
I've created the strategy, directed the copywriters, run site audits, changed the code, changed the content, implemented keywords, performed link building, worked in social, did local and national tracking, bought the SSL.
Every major phase and every tiny detail, there isn't anything with SEO that I haven't done and touched. So this is coming from someone who is incredibly experienced in SEO.
And it can get results.
But I still feel like it's a waste of time when it comes to answering the question "Where should we put our marketing dollars?"
- mekk0
Checklist:
- Create Title
- Create Keywords
- Create Description- Avoid Duplicated Content at all cost: Do not put your "SEO Text" under every page, rediret abc.com to www.abc.com, don't let it run parallel.
- H1 Heading should come and only one on a page
- Make correct use of HTML-Tags (use a paragraph (p) for text, don't just put it in a div, hierarchal use of headings)
- Use enough Text (repeating your keywords in a useful way, a lot of articles here for your text guys to read)
- Use Alt-Tags for every image
- Don't hide content behind javascriptsThere is so much detail in every point i've mentioned but these are the most important things to check imho. Have in mind that google rewards content created for human beings, not for what we think of google robots. Do not believe the 2000's rules of "minumum 200-250 words @ 2-5%key word rate", do your thing as best as you can and create valuable content for your human users.
- mekk0
This is the new shit (Searchbox within search results):
Damn easy to implement: http://googlewebmastercentral.bl…
- fate0
^God mekk, I've been there, done that.
At the end of the day, I don't feel good about any of it.