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Verdana + Open Sans + Ysobel = General Electric
Going for the we're not Evil look.
yep very corporate and inoffensive. the serif is basically the result of a threeway between clarendon, century and georgia.
They don't pay taxes, they commission custom type for no reason.
Where will it "roll out"? Lightbulb packaging, factory signage?
The new typeface will look both friendly sophisticated on their product line of ballistic missiles and unexploded ordnance that will be found scattered everywhere in third world country. The natives will learn to love Murica all over again.