Banner Ads
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- WhiteFace
Is there still value in these, is it an effective way of marketing or are they just annoying as shit?
Has anyone seen any nice examples recently?
Cheers
- meffid0
Get out. While you still can.
- WhiteFace0
Don't get me wrong, I hate them. But a client is looking into marketing strategies and asked me about banners and i'm trying to give him an unbiased opinion.
- Continuity0
The reality of the situation is that the media spend isn't particularly justifiable when compared to generated revenue. An agency in which I worked last year, one of their major airline clients would spend about €1.1-million annually on media placements, and a click-through rate of well below 3%. Not a good investment from where I sit.
- 3% seems about right? depends on the revenue that 3% generated as to whether it was a good investmenthans_glib
- Usually it would be for €99 ticket specials, or transcontinental flights.Continuity
- But then they would also get into these sort of awareness campaigns, with no specific advertised price/product.Continuity
- Continuity0
^^ I should point out, though, that the 3% figure covered the basics: skyscraper, leaderboard and standard rectangle.
Click-through rates would increase a bit any time we did special executions (e.g. billboard with film, etc), but nothing really to justify the cost of having an AE operator on the job, an AD/CW team and the additional money spent on placement. At least, not in my opinion.
- No wonder newspapers shut down.doggydoggdog
- ThanksWhiteFace
- srhadden0
Its a cheaper way of branding than ads on TV, that's about it
- Yeah, but the cost savings are pretty much rubbished by the fact a lot of people have ad blockers.Continuity
- albums0
impressions
- PonyBoy0
keep 'em coming... so i can keep eating :)
- doesnotexist0
they work if you have $100k to spend and target the right sites with the right media buys.
- fyoucher10
They are annoying but so are TV commercials. Gotta pay da bills somehow. That's all I do, check my site, I've got a few cool ones.
- Cheers, nice workWhiteFace
- +1dorkKn1ght
- really coolcbass99
- doesnotexist0
i've done stuff for mott's and doubletree, can be fun.
but i'm not the target audience, i use adblock.