Apple product in non-Apple ad
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- bmacneill
Working on a campaign where the creative is a picture of a computer monitor with a website (client's) up on the screen. Would like to show an iMac (cause they're pretty), but wondering about the legal ramifications of showing Apple products in an ad that isn't being used to sell Apple products? Anybody have experience with this?
- prophetone0
simply remove branding? i see this all the time in tv shows/movies. they sticker up the apple logo and then they're good to go or so it seems.
- monospaced0
Apple has experience with this. This link is to their PR page with all the images they'd prefer you to use. They also have an email address and phone number for these kinds of questions. Good luck!
- monospaced0
But right on their site, it states:
The Image cannot be used to promote or sell any product or technology (such as on advertising, brochures, book-covers, stock photos, t-shirts, or other promotional merchandise).
You might be out of luck.
- what image though the logo? what does it say about a prepared shot ?uuuuuu
- That was for the iMac photos specifically, when I tried to D/L themmonospaced
- they mean those specific images i'm sureuuuuuu
- Yes, those images. But I'm pretty sure the statement applies to any image of their productsmonospaced
- no it doesn't that would be far too generalizeduuuuuu
- its not the image of their product that is the problem its the trademarksuuuuuu
- they don't want retailers downloading the images to sell imacs or other merchandiseuuuuuu
- it is NOT too generalized for Apple to not want you using their computers to advertise for other productsmonospaced
- it is actually. a computer is a computer, a trademark is their property however.uuuuuu
- what about a dell? as i said its the trademark that is the issue.uuuuuu
- You made my point actually.monospaced
- uuuuuu0
thats what I was thinking. A computer screen is a computer screen so long as there are no visible trademarks that associate the companies with each other.
- prophetone0
yeah, just shoot your own iMac and then PS out the branding afterward. i would prob also contact the apple pr dept. to inquire about it to cover bases. they get asked this often i bet.
- prophetone0
or... maybe this is too cheese for you, may not work for your needs but there are some decent realistic vectors out there.
- bmacneill0
It has to be shot, as we're basically going to wrap the computer up with a big bow and wrapping paper, etc like a gift. Shoot my own iMac and photoshop out the logo on it? Or just bite the bullet and shoot something very non-descript like an Acer monitor or something?
- uuuuuu0
use a mac. just because macs are more distinctive doesn't mean they have any greater legal claim against using it in an ad, so long as the use is generic and not meant to blur the lines between their company and apple. its the trademarks that are the issue here not the image of a computer... whatever brand it happens to be.
- that stock vector is a good example, its a mac but there is no trademarks on it so the image is safeuuuuuu
- its the same idea with clothing. you can wear whatever you want in an ad so long as you are not deliberately connecting brands with logos.uuuuuu
- ... brands. nothing is stopping you from putting a picture of someone wearing crocs in an ad for tshirtsuuuuuu
- so long as there are no logos and trademarks.uuuuuu
- ...'IANAL'detritus
- animatedgif0
Microsoft used Powerbooks in their promo material years before Apple even switched to Intel therefore the machine couldn't be running windows.
- newuser0
"creative"
- i_monk0
Why use a Mac if you can't show the branding? Besides, the point isn't that it's a Mac, the point is the web site on display.
