Art Director du Jour
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- Llyod0
I always thought traditional ADs were designers who could no longer design.
- I guess they're breaking tradition and skipping design altogether now.monospaced
- ********0
I thought the Art Director was this guy who defines the graphic style of a magazine for example.
You have the designers who have certain parameters and the guy filters it into the final product with is view, expertise and advice.
The guy with the first and last word when it comes to aesthetic direction.Before this I used to relate it only to the movies, advertising agencies and maybe theatre.
And ballet.
Don't know why.
- ********0
I forgot to name David Carson as my idea of an AD in some way.
- fredddddd0
Every crappy designer in a crappy ad agency is an AD.
Titles mean nothing. Clients and work means everything.t
- showpony0
yeah, this emerging redefinition of "art director" is such bullshit. i've worked with "art directors" right out of college who literally can't design *anything*. "dude, i'm here for concepting."... it's so ridiculous, and they usually suck pretty bad.
"art directors" on the copy side of thing still have to be able to write, correct? so then why shouldn't the same be true on the art side.
- fredddddd0
I think people who study "advertising" in school don't learn type skills or even how to make a logo and just end up having a portfolio of lame fake magazine ads for real companies. Or they do FB contests and things that don't need much design. They def don't know how to make commercials.
So they can't call themselves designers and that's why they're ADs.
Most real ads are bad anyways.
- fredddddd0
AD of an advertising firm is not the same as AD for a design firm unless you're TBWA or something.
