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Probably a very remedial question, but can you specify a "frame" within an animated gif to go to a specific web address? Can it be done through photoshop?
no, otherwise the interwebs would've gone insane on its early years
If you want a specific frame when clicked to go to a website, look into a jquery slideshow (or similar variation) instead of a gif.
Well it would be for a banner ad, so I have no control over the code except for one direct link. guess I just have to do a good ol fashioned call to action for a specific web address.
or build it in flash and incl. a few clicktag instances