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Is it just me or did it change the main accent colour to Black – instead of blue or whatever it was before...
Amazon (and most large sites) constantly launch subtle tweaks to the design that users barely notice.
A major redesign for something like amazon would be nearly impossible. It has to be done this way in order to keep from freaking out the majority of the internet.
Amazon is a weird example for designers. It's butt ugly but they probably spend $$$ constantly to improve user interaction and they succeed.
its school of Jakob but they will have to completely redesign it soon - its very web 1.0
but yes it does work fine - v.smooth purchasing experience
The internet is more than design tumblrs and designer portfolios. this is where the big money comes in.