Design People, without People
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- cannonball19780
It's important to identify objective descriptors like "personable" early on. That way you can steer them towards something a bit more actionable like "transparent".
Customers who can see just a little of the inner workings of the business and know that there are human hands at work can extrapolate the rest and this develops trust. If you have an opportunity to build that into the project you can create that feel.
- cannonball19780
Another opportunity to make things feel more "personable" is by leaving human artifacts like stories or testimonials where people interact with your client. Leading with examples of how humans interacted with humans can help guide when a potential customer interacts with your client for the first time. This could be captured with video, or some written story, or even pictures.
- cannonball19780
Maybe conducting an exercise to help the client define what personable means to them would help uncover some more specific descriptors. Or if the client isn't too "executive" and willing to be a little more hands on with the project, have them send three examples of what they can describe as personable with a sentence.
- cannonball19780
just spitballing here
- no... this info may be useful to me in an upcoming pitch,,,, thanks!
vaxorcist
- no... this info may be useful to me in an upcoming pitch,,,, thanks!
- TheFatBaron0
"Personable" isn't just achieved through design. How's the writing on the project? I know QBN is mostly design focused, but I'm not kidding. A lot of healthcare brochures have the same tone. Perhaps the writing can be updating to give the piece a specific voice and personality?
Also... what about illustration? Is that an option?
- I need to be careful because i am afraid i will comit a certain amount of time and it would be unlikedyurimon
- vaxorcist0
Do you have to indicate all the side effects of the medication or procedure anywhere in fine print?
- MrT0
It's not just the execution where these factors come into play.
Depends on the message too. Surely it's relatively easy to appear human and personable in say, a charity campaign. If you're designing a piece of marketing, no amount of handwriting will get away from the deeply unpersonal fact that you're just selling shit.
- Amicus0
I know we all have different ideas of what is funny, but using humour or wit can go a long way in differentiating a brand.
- yurimon0
thanks everyone, your advice was helpful ...