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have ever paid for advertising?
did you get a decent return on your investment? was it a substantial investment?
i'm considering this path, for a mobile project i have, but a recent article about somone's experience with admob is making me have second thoughts:
Google AdWords works, but you need to understand how to leverage it.
i put an advert once in the village voice.. it was small.. but costed $350 and was only for the week it was printed.. but it was worth it..
here's another. again, i'm personally working on something exclusive to the mobile market, but interested in typical banner advertisements and the like.
You'll need to invest enough to matter, at least a few grand depending on your target demo and competitive landscape.
For example, if you're an ambulance chasing lawyer trying to get asbestos claims, you'll need to spend crazy amount of money.
i'd be more than happy to invest that much IF i could be guaranteed a certain conversion rate. that's what seems to be hard to determine
^ get an advertising firm to do your ads and maybe they can. spend $100k i bet you'll get some results
haha, if i had $100k to blow on advertising i wouldn't be posting this question here. i'd be talking to an ad consultant on madison ave about what happyness is.