Highly targeted ad CPM
Highly targeted ad CPM
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- jayoh
I was approached by Yelp (yelp.com) to advertise a clients restaurant business with them, which displays much the same way Google shows text-based featured results. It is geo-targeted and genre or categorically targeted too so if the visitor is searching for a similar type of restaurant in the same area, the ad will display.
I thought the CPM rate a little high at $350 (for 1,000 impressions in a month). I'm just having difficulty getting CPM rates for highly-targeted ads like these.Anyone know what the going rate is for this?
- jayoh0
Just found this blog post mentioning their CPM rate at "over $100"...
- jayoh0
Any thoughts? Anyone?