Fashion/clothing retailers with a good buying experience?
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- odinie
Just got a new project, and I'm starting an audit for a fashion retailer's new women's brand launch. I was wondering if any brands come to mind with nice retail/web experience and/or design. The clothes themselves aren't really the issue, but rather their overall web presence.
Can be more traditional or more edgy. They want to see a range so they know which territory is right to go down for their customer.
Really, just whatever comes to mind would be great. So far, I'm liking:
http://www.inventorymagazine.com…
http://www.scotch-soda.com/
http://www.hm.com/us/#/startns/
http://www.uniqlo.com/grid/ (most of the site is balls, but this is cool)
http://www.jcrew.com/index.jsp (well, because they're killing it)
http://www.zappos.com/ (for buying experience)
http://www.lanvinforhm.com/the-l…I know I haven't hit it all. What do you like? Womens, even mens, anything goes really.
- Continuity0
Whatever you don't, don't do it like Mexx. It takes two or three clicks past landing pages to actually get to the eShop. Rubbish experience.