identifying your target market
- Started
- Last post
- 6 Responses
- brodyR
identifying your target market gets tossed around a lot lately, how does one narrow down the right clients that need your services? what resources does one use to research their target market?
- imavery0
It depends on the market you're in. We'll say your business is retail. You'll need to identify what type of products your selling, quality of the craftsmanship, and identify what pricing structure your goods are in. You can then take that information, and compare your sales transactions, shopping demographic, and location of store vs. shoppers to the cliental you'd like to have. Saks vs. Macys. It really depends on what type of business you're talking about.
- I'm targeting people who need websites.brodyR
- then you need to figure out if you want to target your services to people who have sites or don't. Then, google is your friend for either. Start with local businesses. They don't have a site? Tell why they do, and why you're the person for the job. If they do have a site, and you HONESTLY feel like you can do better, then find a way to pitch it to them.imavery
- friend. Start local, then figure out a way to pitch to the decision maker.imavery
- you owe me $2.imavery
- how about a beerbrodyR
- akrok0
"I'm targeting people who need websites".
wouldn't that be every one without a site?
might be better to think smaller. zoom in on a target.
- brodyR0
yeah, what do you do cold calls?
- imavery0
"I don't have time to waste looking in the wrong place for these clients."
Then, perhaps you should invest in a fortune teller.
jetSkii is right, cold calls are for shithead sales people that don't have spines. The best way would be to find someone in the area that doesn't have one, send them something in the mail or leave something for them at the business. I'm not going to give you an answer as to what, you're a designer, design something. Ideally you want to intrigue them into contacting you. Another option is to goto a busy cafe, and set up shop in there a for a few weeks. Don't be obnoxious but eventually some people may approach you about what you're working on, and then you can work on your word of mouth marketing. Then there's always the put an ad in the local paper, put some posters up for self-promotion.
- akrokdesign0
how are you going to gain their trust when you don't have a site?
- or are you one of those social media jerks who runs everything on FB and Twitter.akrokdesign
- lol, I was going to ask the same thingimavery
- :-)akrokdesign
- I have a sitebrodyR