New Wool Mark Logo
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- 22 Responses
- Miesfan0
it's a shit.
The original logo represented with absolute perfection a skein of wool. This represents the shits of the institution to lose the train of times.
- kingkong0
old mark, new type = winner
- iCanHasQBN0
i despise it. it makes me cringe that this garbage is getting through. old one is much nicer.
- Daithi0
"a new colourful version of the Woolmark (above), specifically for use in communication relating to the campaign"
They haven't replaced the old marque, just made a different version for this campaign.
- jetSkii0
what a great logo.
- lowimpakt0
sheep are assholes
- set0
Regardless of wether its replacing the old mark, only being used for a specific campaign or designed as tattoo for the CEO's bellend it's still an ugly and very very weak choice.
- georgesIII0
Nice,
finally a nice greenish redesign
- set0
- agreedfoz
- I agree the original still better.pillhead
- agreeintVal
- totally agree. the overlaying is so messy.iCanHasQBN
- Peter0
With this many recent redesigns of iconic logos gone awful
one would think 'good' design is dead.
- BaskerviIle0
I guess no one read the article.
The new logo is just for the campaign, it's not a redesign of the logo.
just a version to attract attention to the campaign
- Ranger0
From the article -
Hingston's studio, in collaboration with creative consultancy Keep, has created a new colourful version of the Woolmark (above), specifically for use in communication relating to the campaign. "The original Woolmark was designed in the 60s," says Hingston. "But there's a perception that it is tied to an older era – you'd only ever see it in black and white. It's such a beautiful and iconic mark and we've grown up with it, so we looked at expressing it in different ways. Woolmark wanted us to infuse the original with a new vibrancy - which is why we introduced colour, layering and transparency."
- ItalianStallion0
1964 by Franco Grignani
- georgesIII0
TL;DR