Legal logo usage
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- Glitterati_Duane
Hey guys,
I'm using a partially cropped version of the London Underground's logo from the 50's on a theatre poster I'm designing. I removed all of the logo text and I just have the blue stripe and red circle. Would that create any copyright issues for my client? I'm not showing the Underground in a negative light at all. I just want to subtly reference 1950's London.Thanks
- utopian0
you should be fine
- Thanks. I thought so but the client is a bit worriedGlitterati_Duane
- maikel0
Let them know. You might end up with a sponsor.
- hans_glib0
i'm not sure - they had a version like that for a while back in the 90s... best to check with them to be safe
- monospaced0
"I removed all of the logo text and I just have the blue stripe and red circle"
Nothing wrong with a stripe and circle from what I can tell.
- NonEntity0
Just in case, remove the stripe and the circle and you should be fine.
- maikel0
(from TfL site)
The corporate identity of TfL and its transport divisions is based on the roundel design which first appeared at Underground stations in the early 1900s.
Each division, or mode, has its own roundel. These form key elements of their corporate identity, communicating that while they are part of TfL they also operate independently.
The controlled and consistent application of TfL’s corporate identity relies on control of the roundel’s distribution and use.
Strict rules exist about how the roundel can be implemented, and copyright exists on its reproduction. Anyone wishing to use any of TfL’s modal roundels or other corporate logos will need to apply for permission.
I guess that if your poster will print times 100,000 through London you should check. Specially if you are modifying the thingy.
If it's just a few prints in Oregon, I doubt you'd get in trouble...
- Glitterati_Duane0
Thanks Utopian. I contacted them at the link you sent. Turns out I did need permission but they were really cool about it and responded quickly.
- detritus0
I've read more than a few times about TFL (wer) being overly precious where representations or derivations of the tube map are concerned, though I've seen the logo itself being abused all over the place.
Also, as someone says, unless you're mass-market selling these in London, they'll probably never know.
Well, 'til you emailed them, at least.