you can’t trademark a circle

• Miesfan

  

  
  In a tongue-in-cheek decision that references the Huey Lewis and the News hit “Hip to be Square” and the Euclidean geometry involved with designing such a towel, Chief Judge Frank Easterbrook writes that Franek should have pursued a design patent or created a distinctive mark to brand his towels.
  “Franek wants to trademark the circle,” he writes, later adding, “We cannot permit him to keep the indefinite competitive advantage in producing beach towels this trademark creates.”
  http://www.morelaw.com/verdicts/…

  Miesfan

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