Pricing Question
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- AmandaLee
Hey guys,
A friend of mine is asking me to create an identity package for his company. It's small, but they have big clients, and can afford to pay.
They need a logo (basically new identity in general..colors/font/etc), letterhead, business cards, the whole thing. Someone else is taking care of web stuff.
He's asking me to give him a rough idea of what it would all cost, and I was thinking between 1,000 and 2,000.. But I'm really bad at figuring out how much to charge.Anyone have any idea? haha
- megE0
It's fair to ask a higher price if something has a higher distribution rate...
Go with your gut
- d_rek0
Two things:
1) Are you qualified to be quoting out this job?
2) $1,000 or $2,000 is pretty low for an identity - especially if they can 'afford' it.
- Only reason I ask #1 is because you don't sound to certain of yourself.d_rek
- I'm sure of myself in the sense that I can do the work, and do it well. I'm unsure because I haven't done many freelance jobs so I'm not sure what the usual cost is, and since he's also a friend of mine I don't want to overcharge.AmandaLee
- work, I've been working full time for a couple of years. So I'm not too sure what the usual rate is.AmandaLee
- Also becuase he's a friend I don't want to overcharge him. Also, I hate this comment cut off thing hahaAmandaLee
- He probably knows the difference between to and too though. LOL********
- nthkl0
A flat rate for the gig can be volatile, unless you include something like 2 rounds of revisions for it. Most times, they'll come back with numerous revisions because they're getting it for a flat rate. I'd suggest estimating how many hours each task will take you, and add them all up. Take your rate, say $50 and multiply it based on your estimate.
i.e. 80hrs @ $50 = $4000.
Put a cap on revisions (Suggest 2), and give them about 2 days to collect notes for you. Include that in your time/cost estimate. If they request more than 2 rounds of revisions... work with them and say that it is not included in your original estimate but because you want to help them you will simply be keeping track of the additional time and will be charging $50 n hour for the changes. Do another cost estimate just for revisions and ask if they are ok with the additional cost.
If they originally come back with they only have budget for $2000, ask them to cut scope for you so that you can conquer the more challenging tasks at hand. Ask them to prioritize what they need done first. Maybe just a logo will work, and someone in house can do the print production setup.
- AmandaLee0
Thanks for the responses guys :)