new waterstones identity
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- Ranger0
I get the .com addition, they've been spamming me with their online stuff for a couple of years now, they beat amazons price on a few things. But... to go all thick, rounded and sans serif smacks of dated online identities. I think they might be losing quite a strong stand out identity here and replacing it generic blandness.
- orrinward0
To me, the Gold W and Waterstones has always been a warm brand that successfully disguised itself as a chain store. It still had the look of a nice independent book shop in some ways.
The change makes it seem bland and just like any fast-in-fast-out retailer. I suspect this is the precursor to a change in company direction though. The addition of the '.com' and the more internet-styled identity = Much bigger emphasis on online. I expect there'll be bigger cross-promotion with HMV as well, which has a very successful online shop and strong brand allegiance with it's users.
Just my random speculation there!
- MSL0
It's lost all its character and soul. Sad.