SBC rebranded
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- UKV
Interesting stuff.
- OSFA0
no no no...
- spraycan0
oh my god, my eyes.
- UKV0
Looks like clip art has officially made a comeback.
- calculator0
i don't think i've ever seen a redder red than that red
- detritus0
Blood donor, anyone?
- iceberg0
so every drop counts?
even though I like the minimalistic, modern and simple approach - in my eyes, the shapes are not coming together well
- inkpink0
huh...
http://seattletimes.nwsource.com…
The Seattle's Best face-lift features a clean new logo that looks like an open-mouthed smiley face with a drip of coffee. It will appear on cups and napkins by this fall, on coffee packages in grocery stores and elsewhere by next spring and on store signs over the next year.
"We're going back into the heritage of the company with its sense of fun and optimism, then bringing an element of simplicity," said Michelle Gass, a rising star at Starbucks put in charge of Seattle's Best last fall.
The logo came from Creature, a 60-person Seattle design firm that has worked with Pacifico beer and with Bill Gates on his new "Gates Notes" blog.
One of the original designers of the iPod, a guy from California, saw the logo and called it "Seattle's kind of design work," which at first offended Creature principal Robson Grieve.
"As he talked through it, it felt true to us," Grieve said. "Seattle work is more hand-forged and human, in this context with a typeface that's entirely hand built."
In California, he said, machines are often used to design and draw typefaces.
- smiley-face? hand-built typeface? (Gotham) ... machines to design and draw fonts?inkpink
- oops wrong link for that quote:
http://seattletimes.…inkpink - that's it, i'm moving to Cali... machines do all teh work down there.inkpink
- What the fuck is he talking about "hand built gotham"? Machines are better. HA!non
- i_monk0
Owned by Starbucks. The illusion of choice!
- ETM0
- Not perfect, but more classic, warm and inviting.ETM
- old one wasn't any better. no identity.inkpink
- I disagree. The logo is very recognizable and more appropriate for the market.ETM
- looks like every other euro beer label or sausage label... recognizable only because of its use to date.inkpink
- the old one looks like a beer label, with the label gfx purchased at istock!iceberg
- Who cares, They are not up market and people know the brand. Why drastically change it for a market that will likely not care or be confused.ETM
- dislike the new brand or be confused by the change.ETM
- The new logo looks like the logo you get in a web template for a hosting company etc.ETM
- hellojeehae0
im blind now
- ETM0
The new logo has a small, niche market company vibe. They are not a niche, specialty coffee when one of their biggest point of sales for fresh brew is convenience stores/cafeterias, and their beans are available at most grocery stores.
- Douglas0
i dont hate it.
they had to do something to update that old logo. it was leaning a little too much to the side of Maxwell House or Folgers, than it was the new high end contemporary coffee shops these days. this is a step in that direction, though it could've been more refined.
- bigtrickagain0
gotham is so uninspired.
- UKV0