belgian ad agencies on virtual strike
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- __TM
they closed down their sites and replaced it with a strong message for one week to protest free pitching. Hope it helps...
www.saatchi.be
www.famous.be
www.mccannlowe.be
etc
etc
- akrokdesign0
that's pretty cool.
- __TM0
An national industry charter that outlines the do's and dont's for the industry would be good (for both ad and graphic design agencies), but it will only work if everyone signs up. I noticed that Hugo Puttaert has an article on this on his site > http://www.visionandfactory.com/… - it's a start. Any volunteers?
- __TM0
Maybe they should collectively reject every pitch for a month or something, might be more effective. This virtual strike is a strong statement but it's still business as usual behind the screens.
- utopian0
Are they looking for a bailout?
- ********0
they are looking for better clients
- cannonball19780
ogilvy fucked up their site
- ********0
Imagine if there were no ad-agencies ..
- ********0
I always have been paid for pitching
- bored2death0
Waaaaaa... competition!!! We're big agencies and we should have to compete.... waaaaa....
- raf0
It's all fun and games, but one day they'll get the government to introduce a law requiring to pay for pitches or making them illegal and this will be even worse.
Why do clients call for pitches? Because it benefits them and they can.
I am a customer. I want a free test drive from each dealership before I choose my car. If I have a couple of thousand to spend, I get a few minutes ride from each.
My uncle, though, is a rich doctor. He spends lots on cars, both collectible and his everyday rides. Mercedes dealer calls him every time the top line is about to be updated (from E-class AMG up) to ask him if he wants to test it. If he says yes, he gets the car delivered at his door to test drive it for two weeks.It's the same thing. "I have a million to spend. I like those 5 agencies. Fight!"
It's all about risk assessment. Agencies play the game, because the winnings are high.
- ********0
I think the situation will resolve itself as the economy improves.
When times are bad, agencies become more desperate for work - and the ball is in the court of the client.
When times are good, the better agencies have more than enough work and can pick and choose the jobs they take on.