brilliant campaign!!
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- FixMiller0
this is so one month ago :P
- ESKEMA0
To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.
Agency: Jung von Matt/Neckar
- ESKEMA0
sorry for the timeline...
didn't saw it then.
- detritus0
I'm genuinely curious to know if there was any reaction from the animal rights quarter about this.
I know I felt uneasy about it - but then, I fucking hate flies, so...
- flashbender0
that is genius
- chrisRG0
awesome.. but it's a viral.
- detritus0
eh? it's just a viral? so they never actually did this?
but it's not cgi (presumably), so they did actually do this... so it's not just a viral.
When did marketing get so confusing.
I thought you were just making some clever anti-fly joke.
- Iggyboo0
Well they provoked a reaction... but it seems like it was at the expense of the people in the actual event. And meant more for the video of it and the buzz about it.