Grammatical Precedence?
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- scarabin0
what's the point of it though
- readyok0
Yes, but what is the rule or idea behind it's usage?
- comicsans0
There is nothing linguistic about this, it is just arseing about with letter sizes or as you more eloquently put it, "an arbitrary design decision".
- johndiggity0
- Those examples are abbreviations, which this logo isn't.comicsans
- readyok0
Thanks diggity. Based on those articles, I think Paul Rands use of the O in this logotype was purely arbitrary. In fact, it appears to break some of the rules of superscript, or superior. That means, if Paul Rand can break the rules, that opens the doors for me to break the rules. Unless anyone has any objections...
- typist0
if Paul Rand can design ibm and apple logo, that opens the doors for me to design ibm and apple logo again. Unless anyone has any objections...
- baseline_shift0
- First thing that came to my mind.
I hate JoS. A. BANKcalcium - wtf is JoS. A. BANK supposed to mean anywaybigtrick
- nevermind, looked it up.bigtrick
- They make the best non-wrinkle dress shirts, though.monospaced
- First thing that came to my mind.
- dlewand6910
Rand didn't design the Apple logo.
- jonturi0
does anyone know what the John David store sold? perhaps the "o" references something they sold as a visual cue. otherwise maybe this was his best attempt at making a pretty standard name "john" into something that looks different / unique.
- pylon0
readyok, in the *old* days the superscript-like characters were used in abbreviations Ave, Wm, etc.
- francoisfido0
nose, left eye—hey jo!