Remeber the Bop-It game?

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    Last Fall I got to help collaborate and redesign the recently revamped Bop-It! game’s packaging and logo. Bop-It! has launched at the TIA international toy fair at Javits Center in NY last spring and more recently at the Teen Choice Awards this fall. The pretty Richie Rich TV spot shown above was created by their agency of record in NYC – I forgot their name. Sorry. I’ll will find them and post asap.

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