Client logo in Arial
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- NoFavorite
I'm debating with my team over here.
Our clients logo is in Arial. We cannot change it.
The debate is whether or not we use Helvetica or Arial for the body copy.
My argument, while I don't like Arial, is to use Arial for the body copy to match the logo.
The other argument is that we should use Helvetica for principle.
What do you think?
- ukit0
So, Helvetica vs. Arial huh?
- vitamins0
You're clients are paying you to argue over this?
- NoFavorite0
Well, yes, but a bit deeper than the normal Arial vs Helvetica.
- raskolnikov0
Why would you insist on using the same typeface for copy as the logo? It doesn't really make any sense, especially now that you've driven yourself into this ridiculous corner of whether to use a different typeface that is somewhat similar.
- ukit0
Let the front end developer decide
- erikjonsson0
arial looks slightly better as a screenfont under 11px right.
- detritus0
Go with Arial, of course.
Your designer pretensions are not worthier than your client's reality.
- Claymantis0
Just use arial. For god sakes.
- ********0
Arial is prolly the better choice
- jimbojones0
isn't it funny how "arial" looks like "anal" in the notes? but yeah, good for you if you can tell them apart on the screenshot, and the certainity you've made the world a better place. windows users won't be able to appreciate, but the apples oh yeah. Well you can't always win.
- Looks like anal because you're viewing it in Arial instead of Helvetica. That's the f'ing problem.monospaced
- well played mono, well playedjimbojones
- ********0
- sothere0
use helvetica they will never know.
- doesnotexist0
polishing a turd? does it really matter?
- ninjasavant0
I still don't understand why people are so anti arial. Sure MS did a cheap knock off of Helvetica 30 years ago to avoid paying licensing fees but what stake do you have in those fees? The fonts are largely indistinguishable to the average person so who cares if you used it?
- ********0
use arial, space it correctly, call it a day.
- TheBlueOne0
Hell, get really creative and suggest Verdana. I hear tell the Swedes are even using it to successfully sell self-assembled furniture to the masses.
- Sweden has furniture now?ninjasavant
- Surprisingly, yes.TheBlueOne
- ********0
At that size, as body copy, who gives a fuck. No one is going to notice the difference. Ask the client which they prefer and they will laugh and say 'is this a joke, they are both the same'..
- UNLESS, he can sell them on Helvetica and take a % on the licensing fee.TheBlueOne
- Tough sell, but, hey, worth a shot, eh?TheBlueOne
- Meeklo0
Also, if your client's logo is using such an average typeface, wouldn't be best to use something a bit different to make it stand out as a logo?
Imagine when you have to include the name of the company on the actual copy. I think there is a more serious issue here..
