Logo Tips
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- ceiling_cat
I don't have a lot of experience, and I'm working on a logo now for a client who I think is picky. They went through several designers, and i'm going through her critiques of the past logos that got rejected. Seems like they don't know what they want so they need someone to tell them what makes a good logo.
Got any tips on creating a effective logo/brand? In this case it's for Rats, LOL, but they want to convey them in a more positive way.
- i_monk0
Client doesn't know what they want?
Sounds about right.
- brandelec0
can we see what you've made?
what is the company about? what do they stand for? what do they offer?- if I show their link, I will be ridiculed for life. i'm only doing it because they are paying 5k for a logo and siteceiling_cat
- 7point340
keep fucking that chicken
- baseline_shift0
Make it simple, memorable, and ownable.
- Gucci0
I think you need to reinforce that a brand is different than a logo. This person is probably confusing the two. No amount of logo work is going to make me feel good about rats. You can only scratch the surface of shedding a positive light on the subject matter at hand in a logo. From what you've written, I think this has to be a whole package.
- brandelec0
start black/white.. simple enough so it's still very clear in smaller sizes..
are you doing a logotype?
- hellojeehae0
good luck
- brandelec0
i'd play of the 'cuter' parts of a rat.. so it's more mousey.. and really go for its shape.. when i think rat, i see snout with whiskers and that fucking tail.. so i would minimize those..
take for example that twitter bird down there... v
- ceiling_cat0
nobody finds it ironic that i'm creating a rat logo with my username?
Good point baseline_shift, keeping it simple, memorable and powerful. I'll mention that.
- no one gives a rats ass.Jnr_Madison
- teh ironie iz pretty gud, srslybaseline_shift
- OSFA0
Ask them to sit with you and go over it. Talk to them and LISTEN.
I've learned good id-makers listen rather than talk/teach. You will find that one phrase during the conversation that will help you determine which way you need to go to make them happy. The rest is up to you...
- scarabin0
one of our imperatives working on the ratatouille campaign was avoiding "gross rat" stigma and making the characters feel human. one of the things we were instructed to avoid was the tail, as that tested as gross and unattractive with younger female audiences.
don't know if that helps or not but thought i'd throw it out there