Special Agent Productions Creates Entertaining Guides to Explain Technology for SCRIBD
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- MindfulMaven
FOR IMMEDIATE RELEASE
Contact: Debra Amador / Mindful PR
Phone: 415.235.2708
Email:SPECIAL AGENT PRODUCTIONS DESIGNS ENTERTAINING ILLUSTRATED “HOW TO” GUIDES FOR WORLD’S LARGEST SOCIAL PUBLISHING AND READING SITE
SAN FRANCISCO, CA, MAY 20, 2010 – SPECIAL AGENT PRODUCTIONS (SPECIAL) www.specialagentproductions.com has given life to web leader Scribd’s series of online “How To” presentations, including “Introducing Scribd in HTML5” www.scribd.com/documents/3096417…... which was unveiled this month by Scribd co-founder Jared Friedman at the Web 2.0 Expo in San Francisco. Scridb, the largest social publishing and reading site in the world – with over 50 million readers every month – tapped SPECIAL’s talent to design and implement a series of “How To” guides that now reside on Scribd’s website www.scribd.com/specialagent. SPECIAL’s team combined simple language with charming characters – and a few helpful visual gags – to produce a compelling device that delivers important information to Scribd users.
SPECIAL Executive Producer Amy Capen says, “Scribd challenged SPECIAL to come up with a unique design style that was both sophisticated and whimsical. It was key that the illustration style allow Scribd to provide a lot of detailed information in an easy-to-understand and entertaining manner.”
When Scribd announced it was transitioning to HTML5, the company did so using a presentation designed and illustrated by SPECIAL director Mike Overbeck (animation director on Virgin America’s “Safety Video,” which screens daily across the country at 30,000 feet). SPECIAL’s goal was to engage interest and infuse humor into the inherently dry task of explaining technology. Overbeck created two sets of characters: one to represent a wide variety of Scribd subscribers, and a second that presents documents, plug-ins and software programs as animated elements conversing with the subscribers – resulting in the look and feel of a creative storyboard, rather than an instruction booklet.
"Special Agent hits the service-partner trifecta: amazing results delivered quickly, excellent customer service, and reasonable price," said Tammy H. Nam, VP of content and marketing, Scribd. "It's rare when it happens, so you really need to engage Special Agent before they get snapped up by everyone else!"
About SPECIAL
Founded by director Phil Robinson and producer Amy Capen, Special Agent Productions, LLC www.specialagentproductions.com is a full-service animation studio offering the latest in 2D and 3D animation, motion graphics and design for all media. SPECIAL is well known for creating iconic commercial characters including “Erin Esurance” and Lamisil’s “Digger.” SPECIAL is built on smart methods that serve creative and budgetary bottom lines in this era of “less is more.”
About Scribd, Inc.
Scribd www.scribd.com is the largest social publishing and reading website in the world with more than 50 million readers each month. Their vision is to liberate the written word and connect people and organizations with the information and ideas that matter most. Scribd’s innovative document reader technology has lowered the barriers to publishing by enabling anyone to easily upload and share work in any file format, including MS Office, Google Doc, PDF and EPUB. Scribd is a venture-backed company based in San Francisco.
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