CP+B outsourcing on Crowdspring...
- Started
- Last post
- 64 Responses
- akrokdesign0
"99% of the success of that brand was built upon the backs of a community of owners (HOG)" - Nostradamus
What about Racing/Super bikes????
- Nostradamus0
"Riding a cycle is always an individual experience." - Coffeemaker
LOL, tell that to Harley. They'll laugh in your face. 99% of the success of that brand was built upon the backs of a community of owners (HOG). Fuck have you ever even ridden a motorcycle? If you had, you'd know it's common etiquette to wave to other cyclists as you pass by, as a show of solidarity. There is a TON of community among motorcycle owners. it's cult like even. Sturgis? Come on...
This is why designers get paid peanuts (or nothing, thanks to crowdspring and spec work). You all glued to your monitor so much you become short-sighted and insular.
- hey your little sister told me to tell you that she want her pink vespa back. lol.akrokdesign
- superalbie0
I got this incredible idea, maybe I should participate. It could mean lots of free exposure and be great for my career... <— LOL at that comment hehe
- 5timuli0
By the way, I think those Brammo bikes look pretty nice. Seriously.
- yeah they look quite nice.
even though not as powerful as i hoped...Coffeemaker
- yeah they look quite nice.
- 5timuli0
Shhhh, one of the Brammo guys has started following me on Twitter... they're assembling a pro-crowdsourcing strike force as we speak...
- Coffeemaker0
^ ignore the above. read the brief too fast. i'll go cry in the corner now.
- Coffeemaker0
their brief is just typically the odd-thinking of a marketing guy trying to "understand" an audience. Which doesn't make sense. An audience is comprised of picky individuals, who have their own values and ideas about buying and riding a motorcycle. "inclusivity" and "community" is interesting for a social center or a cultural initiative, for a motorcycle, how eco-friendly and not macho (speed specs?) it may be, this doesn't make sense at all. Riding a cycle is always an individual experience.
The fact that they don't like where Tesla went with their logo says more about Brammo's desperation for image than the quality of the product itself, which could sell itself well, regardless the idea behind the logo.
Tesla is also in a completely different league, their cars are cool (be it somewhat pricey), well worth it though considering power, speed and range they offer.
I see where Brammo is heading though, they want this thing to be used in cities, towns and suburbs, for short range distances. BUt weren't Vespa's (and the like) also built for this idea (minus the eco-bit?).
Vespa is hugely popular. Does their logo say community and inclusivity though? In Amsterdam you'll see a gazillion Vespa's for instance, yet each owner feels they are different for owning a Vespa in whatever unique colour or option package they choose..
Maybe they should be looking more at catering the individual instead of not wanting to have a "green eco image" yet aspiring to be "inclusive" and "community" driven. Because in times like these that seems more like a desperate idea to be accepted by the market than to inspire individuals to feel different and exclusive for riding an electric motorcycle.
BUt that's just my 2 pence, eh?
- In the brief they say that they _do_ like where Tesla went with their logolukus_W
- i can't read briefs..Coffeemaker
- Kiggen0
Are they that shortminded?
A logo is a part of an identity process.
Its the second step in a long process of a identity overhaul.
Its a startpoint to work together with the client of improving his brand and normally the start of long process of working together.
What crowdsourcing does is give a piece of the puzzle for a 1000 euro and than wave goodbye, it degenerates the designer to a mere faceless image-monkey. Quite sad.
But maybe its a CP+B stunt, who knows...
- version30
well i'm thinking about all the motorcycle companies/logos out there and can't think of anything using a shape or silhouette other than their word mark... kawi, suzuki, yamaha, triumph, even the buell line of hd, victory, etc. hell even bmw just uses their quadrant circle same as their cars. it seems this existing brammo mark is more fitting for a hard drive or printer. if this is a real need on behalf of brammo, it will or at least should likely come down to the b in a selection of shield shapes. though after reading their stats I'm sure this company won't be able to do much with higher prices/less range
- Iggyboo0
Alright, this is ridiculous and incredibly hard to believe. Do we have confirmation from industry peeps this is the real thing?
IF IT IS & ONLY IF IT IS:
I am disgusted, by the obvious and that Crisping Bogusky had an internship ebay bid. I heard it went over 10,000 dollars usd just to work at this place as an intern. Ok.. This company has no shame, ontop of that.. their Microsoft account was noted to be a 300 million dollar ad account with them. Are you telling me the company that is making 300 million on campaign creative has to crowdsource for an identity. If so they might need to hire a new CFO lol. Secondly, what in the hell is happening to our industry, doesn't anyone value creative anymore... Represent NO SPEC http://www.no-spec.com and to qbn owners and other blog owners I'd be thrilled if you took a stance on this.- no, you could buy the interns' workting time, it went to brammo for 18k (money split between 40 interns) and now the contest is on crowdspring, because the interns are talentless I guessjimbojones
- on crowdspring, because the interns are talentless I guessjimbojones
- I hear Stanford charges a lot more for education and a fab resume entry at the end.
Outrage, anyone?raf - Wonderful... Sorry for the misinformation then, I heard it wrong. Well just the same how valuable is your creative if you have to crowdsource for it..Iggyboo
- have to crowdsource your creative.Iggyboo
- stanford comparison is way offjimbojones
- Of course it's off, but even if CP+B would charge interns, it's their business, not ours.raf
- it is common to charge for education, it's not common to pay a company to work there, it's not Krusty Krab you knowjimbojones
- Obviously you haven't read Tom Sawyer in a while.raf
- still a huge leap to realityjimbojones
- version30
2009 Brammo Enertia
Base price: $11,995*
Powertrain: fan-cooled; sealed, brushless, permanent magnet AC motor; 3.1 kWh-capacity, 76.8-volt, lithium iron phosphate battery pack, direct drive
Seat height: 32 inches
Weight: 324 pounds
Top speed: 55+ miles per hour
Average range per charge: 50 miles
Charge time: approximately 4 hours
Claimed MPG equivalent: 360* Enertia owners qualify for a 10% federal tax credit on the purchase price. Individual states may offer additional rebates.
- raf0
lukus_W, nobody is forced to use their business. The fact that they set up during a down-turn is a good sign that you can launch a successful business even in hard times.
I was kidding about the "overpaid" part. Some people make gigantic money, a lot make shit money, quite a few make decent money and this is the way it should be, in any business - be it a corporation or drug dealing (there is a fascinating analysis in Freakonomics http://www.amazon.com/Freakonomi… ). The market decides everyone's work worth.
Exploitation? Are you kidding? Are you forced to use them? Is anyone? They are providing a platform, they put a lot of work into it - what's wrong with charging for it? Because designers are afraid spec work will become the expected way of commissioning work by clients?
Good designers have nothing to be afraid of. They don't do spec work if they don't want to.CrowdSpring is a good way for beginners to build a portfolio and for businesses to try a cheap solution.
I always said cheap teenage designers who lived with their parents and worked for peanuts were a very important part of the ecosystem. They educate the client (while getting educated themselves).
The rookie client goes to them for a cheap solution first, learns a lesson not to deal with amateurs and the next year is back at the pro's door. If the kid is good though, he'll become a pro and will rise his prices in a year or two anyway.There is a chance however we are observing a paradigm shift, one similar to the observed slow extinction of newspapers.
Perhaps spec work for peanuts is the future?!.. I guess this is the biggest fear.To insulate yourself from these problems, be super-good at what you do and spread the word you are expensive.
Turmoil or not, Rolls-Royces and Ferraris always have business.- if someone doesn't have many options -> they're more likely to take what's offered...lukus_W
- .. offering them the 'chance' to get paid, is exploiting their situation imo.lukus_W
- .. and the fact they set up in a downturn ensures they have more people on the breadline willing to take anything.lukus_W
- That's a very socialist view - someone giving a chance is "exploiting" :)raf
- But you are right - there isn't enough jobs for all in design, some should seek other careers. Nothing wrong with that.raf
- lukus_W0
^ raf, personally I feel anger towards CrowdSpring rather than fear.
Their business is exploitation, and I reckon that the fact that they operate according to on-spec principles is going to have an effect on everyone's perception of the industry. Why should anyone work for free? Why should they get paid for creating an environment where this can happen?
The fact that they set-up during a down-turn makes it seem even more morally corrupt.
I think you definitely have a point though - a lot of salaries in the industry do seem too-good-to-be-true / vastly over-inflated.
- raf0
I sense fear in this thread, fuelled by every designer's deeply hidden hunch that the industry has been getting hugely overpaid for all this time and it couldn't possibly last forever :)
- lukus_W0
In one sense, crowdspring could be seen as a cheap way to brainstorm / find out what non-advertising types think about design. Many this is what they're doing?
- utopian0
Bump for all the sell-out advertising peeps.
